Senior Marketing Executive
BinHendi Enterprises
مجموع سنوات الخبرة :13 years, 11 أشهر
Manage all Food and Beverage Marketing activities.
Create, coordinates and implement all F&B promotions with the operation team
Establishes and implement the F&B Marketing strategy, the yearly F&B Marketing Plan together with the Group Marketing Manager and Vice President Hospitality
Establishes and monitor the yearly F&B Marketing Budget
Communicate all promotions in a timely and professional manner to both, the operation team and the senior management
Work with agencies on building the social media pages of all F&B brands
Seek and organize online/offline advertising opportunities, sponsorship and event participation
Manage the relationship with the malls and brand representative
Report all marketing happenings vs daily sales to senior management
Conduct and compile analysis market researches and reports results monthly to the VP hospitality
Develop integrated strategies and campaigns using the various services offered at the agency
Research and develop proposals and implement Marketing and PR activities
Act as the client’s Marketing and communications consultant
Analyze and measure campaigns results
Manage budgets and campaign ROI
Proactively manage editorial calendars
Manage events, including press conferences and promotional events
Manage content development request
Understand client’s business, manage program development, implementation, monitoring and evaluation
Promote news stories and features to media
Responsibilities
• Liaising, enhancing relationships and networking with clients and media daily
• Develop proposals and implement PR activities
• Prepare regular client reports and activity reports
• Proofreading, editing and distributing press releases (English & Arabic)
• Promote news stories and features to media
• Event management, including press conferences and promotional events
• Research and present new business proposals to potential new clients
• Understand client’s business, manage program development, implementation, monitoring and evaluation
• Develop media contacts, pitch stories and prepare clients for media encounters
• Pitching for exposure opportunities within the media
• Provides on-site support for client events
Achievements
• Exceeded the monthly target for features with 6 reviews and features in major magazines and media outlets
• Managed the Social Media pages (Facebook and Twitter) and increased the number of fans on Facebook by 170%
• Chosen to manage the marketing department in Park Rotana and Park Arjaan by Rotana for the period of 6 weeks as part of the Task Force program
• Selected to manage marketing for Park Rotana and Park Arjaan by Rotana Abu Dhabi
Responsibilities
• Manage Hotel PR
• Issue and monitor media releases for the property and competitive hotels
• Host members of media, strategic partners and clients at functions and events
• Manage online content and imagery of Amwaj Rotana on rotana.com, rotanatimes.com and other social media platforms
• Establish effective relations with agencies (printed collaterals, radio campaigns, advertising, etc.)
• Manage advertising function
• Handle effective communication with all departments
• Create BTL and ATL marketing activities to enhance outlets and hotel revenues
My responsibilities included but were not limited to:
• Develop market research
• Conduct market and product surveys
• Analyze and develop Concept/Project
• Prepare Marketing plans for existing and potential clients
My responsibilities included but were not limited to:
• Checking guests in & out
• Attending revenue meetings
• Insuring guest satisfaction
• Handled all the payments in the Front Office
• Handling big groups
Bachelor of Science in Hospitality Management. Sagesse University, Faculty of Hospitality Management with an Academic Certification of Ecole Hôtelière Lausanne, Achrafieh, Lebanon.
French Baccalaureates in life sciences. Lebanese Baccalaureates in life sciences. at Carmel St Joseph, Mechref, Lebanon