صلاح الخليفة

Influencing LV, MV Energy Management Solutions in mega-projects with end-users, EPCs and engineering consultants.

Segments converted include civil aviation, healthcare, water, smart cities, real estate, transportation, commercial and other infrastructure projects.

To drive sales & marketing by specifying products in various projects to EPC’s, engineering consultants & contracting firms.

Key markets: power generation & distribution, oil/gas, petrochemical, water/utilities, and construction sectors.

Key achievements: products pre-qualifications, localizing products manufacturing, sales & revenues, projects & tendering.

Expand IS business GE Power via GE2GE:1- lead with GE Power sourcing team to specify GE IS solution in power generation projects.2- Identify possible opportunities & obtain leads to spec-in/propose GE products. 3- Involved with PGP various teams (estimation, tendering, sourcing, procurement, projects, etc.. ) to address all technical & commercial needs.
4- Start a pilot activity to introduce GE Industrial Solution products on actual basis job.Pre-qualify solutions with SEC power utilities:1- Lead with technology, commercial & marketing team on the PQ of Secogear by establishing best-match product specification to TMSS, creating seminars & meeting & workshops with end user & come up with the compliant solution for SEC approval. 2- Lead with technology, commercial & marketing team on the PQ of SecoRMU by establishing best-match product specification to SDMS, creating seminars & pilot project & workshops if possible with end user & come up with the compliant solProvide customer training & OEM sales operations:1- Provide customer training to exciting channels partners & panel builders2- Seeking & developing new channels partners & panel builders.3- Work with product team to provide value solution meeting customer needs.4- Understand closely the customer buying driver & provide best solution.5- Open channels in OEM segments specifically, power rental, water solutions & other industries.6- Create competition analysis & convey best products specifications to customers.7- Establish product awareness to customerExtended sales & technical operations for sales team1- work with all sales team members on the complete product portfolio including components & LV/MV equipment in Riyadh, Dammam, & Jeddah to address any technical & commercial aspect of the opportunities they pursue.2- Closely understand sales team challenge & address partners’ complex solutions they need & achieve higher sales levels for their accounts account.3- team-up with channels partners & panels builders on: commercial offer selection & product spec's as well as technical compliance & solutions.Lead on sales & technical operations of Fanar account:1- link with key person at Fanar in the LV/MV design, estimation, sales & management in Riyadh, Dammam, & Jeddah to closely understand their business challenge & address complex solutions they need & hence achieve higher sales levels from this account.2- team-up with Fanar LV team on:* SEC AC/DC panels approvals,  * Aramco LV swgr/MCC & drives,  * Fanar local team for products training & customers visits.3- involved with Fanar MV team on:* Gov & Private (commercial & residential) 33kV

Leading the sales & marketing team at Rawabi Electric Company.

Key markets: oil/gas, petrochemical/mining, power/water, utilities & healthcare sectors.

Ranges of products based on Eaton/Cutler-Hammer, Siemens, ABB, Schneider-Electric, Emerson, SEL, include the following equipments production:
MV/LV prefabricated power switchgear & control room (ANSI/NEMA)
LV distribution panels (ANSI/NEMA & IEC)
Power switchracks (ANSI/NEMA)
LV switchgear & MCC/controlgear (ANSI/NEMA & IEC)
MV RMU, metering units & unit substations (IEC)
MV Metal-cald AIS Vacuum CB switchgear (IEC)
ATS, GenSet Synch, UPS & critical power supply & improvement systems (ANSI/NEMA & IEC).

To drive sales & marketing by specifying products in various projects to EPC's, engineering consultants & contracting firms. Projects include customers from oil/gas, petrochemical, mining, defense, maritime, transportation, utilities & private projects.  

· Pre-qualify newly developed & existing products for key customers in oil/gas, petrochemical, mining, defense, maritime, transportation, utilities & private projects.  

· Specifying projects requirements to major EPC's (Samsung, Lehmeyer, Daelim, eTec, CTCI, Hyundai, Worley Parsons, Bechtel, GS-E&C, others). · Conduct technical presentation to customers.

* Managing business development with strategic companies (SEC, ARAMCO, SABIC, MARAFIQ, Royal Commission, Ministry of Water, Saudi Ports Authorities, Saudi Railways Authorities & other government departments).

* Conduct sales & marketing meeting to demonstrate products to new & prospect customers.

To pre-qualify products, develop business channels, manage commercial & technical proposals and expand automation/telemetry sales to utility, oil/gas, petrochemical & private projects.    

* Pre-qualify newly developed & existing products for key customers in utilities, oil/gas, petrochemical sectors & private projects.

* Managing business development with strategic clients (SEC, ARAMCO, SABIC, MARAFIQ, Royal Commission, Ministry of Water, & other government departments).

* Develop relation with both existing & new potential customers.

* Manage Automation & Telemetry (SCADA & Telecom) accounts & projects. * Manage tenders' & propose technical & commercial offers.   

* Develop technical proposals & compliances to meet the clients' exact project specifications.

* Support sales engineers to address all customers' needs.

To manage power network construction projects (electrical, mechanical, telecom, civil).  

* Conducted technical assessment, engineering design & cost estimation for main power substations construction projects. including power, control & telecommunications work orders.

* Review, evaluation & amendment of scope of works for main power substations including power, control & telecommunications jobs & work orders.

* Performed projects management, verify contractors implementation and carryout final testing, commissioning & produce project completion report.

* Project coordination with Transmission Department, SCADA Department & IT/Telecom Department to verify approved equipments.

* Technical & commercial offers evaluation with Contracting Department team.   

* Arranging for system improvement & 5-year planning for major projects.

* Leading the SCADA group to monitor, identify faults & rectify power interruptions remotely.

* Leading the network operations group to remedy interruption via mobile generators.

* Managed the customer-call-center project implementation with Customers Affairs Department.

* Conducted special assignment in Transmission Department focusing on HV power protection.

* Conducted special assignment in Generation Department focusing on CCGT generation.