Chief Commercial Officer
Al Tilal Steel Company limited
Total years of experience :31 years, 4 Months
Establish plans, budgets, and results measurements, allocated resources, revised progress, and devised strategies to achieve subsidiary objectives. Steer educational workshops to establish personal networks and revise professional publications for retaining professional and technical knowledge. Function in close collaboration with customers, government, community organizations, and employees and build company image by enforcing ethical business practices.
Key Accomplishments
▪ Recruited, trained, motivated, and managed staff members as well as designed and implemented strategies to communicate values, strategies, and objectives, and increase management's effectiveness.
▪ Developed territory, negotiated deals, and managed new business opportunities by building productive relations with prospective clients to expand business and meet organizational objectives.
▪ Directed credit control functions and assured success of program based on mutual concern by building synergies with Sales and Business Development Teams for the execution of set goals and objectives.
▪ Skillfully examined technological and financial opportunities, retained quality service, presented assumptions, and recommended objectives for developing strategic plans and organization standards.
-Incorporate policies and procedures of the company in business unit operations
-Monitor and review company’s project activities and ensure that they are brought to completion within scheduled period of time and budget
-Provide effective management to organization’s business activities that have to do with its strategic and financial growth
-Create new strategies for marketing and monitoring QC and QA measures
-Build effective relationship with the clients so as to maintain good revenue increase for the organization
-Perform efficient finance management
-Perform review of equipment and system layouts and its validation
-Ensure harmonious environment for working
Responsible for training and mentoring staff; motivating them all for effective performance for the general growth of the company
-Set up the business unit’s strategies for promotional activities
-Analyze and explore market trends; identifying new opportunities in assigned region
-Coordinate with other teams like the marketing team in order to develop plans for launching of new products, and then its implementation
-Develop and communicate the expectation levels and vision of the company to members of unit. This must of course be relevant to the company’s corporate vision and goals
-Coordinate with other heads of departments, integrating objectives and ideas for organizational growth
-Allocate resources to various centers and regions; all aimed at producing results
-Perform day-to-day administrative tasks, such as processing information files and other paperwork
-Achiving the target sales required per year (350MM/Year)
-Following day to day the performance of collection with the commercial team.
Major Duties and Responsibilities
The key areas of responsibility for the Business Development Director include:
• Responsible for conducting meetings with Regional Teams to agree on a comprehensive plan to develop and grow the business volume, margin and quality of work starting with G4 and prioritize others later on
• Responsible for submitting Plans to the VP Business
• Responsible for emphasis on covering all geographies, customers and product lines with special emphasis on certain products customers based on management strategy.
• Responsible for assuring that the Business Development Team contacts prospective customers and clients through teleconferencing as well as through specific visits whenever necessary in coordination with the Regional Director
• Responsible for all credit control functions except for those who already have a prior approval of the Management, those who are our regular customers and back to back business.
• Responsible for assuring the success of the program based on mutual concern and understanding between Sales and Business Development Teams for the execution of set goals and objectives
• To provide professional and effective support to all customers.
• Responsible to generate extra volume through contracts.
• Responsible to expanding the business volume both on horizontal & vertical levels.
• To participate, give ideas and comments related to better availability of materials.
• Participate in solving customer’s problems by communicating & proposing the needed system & solutions.
• Develop, preserve and maintain relations with customers by conducting continuous visits.
• Responsible to Explore/Find new business ideas
• Responsible to assisting in setting selling prices.
The company is one of the oldest and most reputed steel manufacturing companies in the region having established in 1957 and has branches across the Middle East.
Achievements :
• Increased sales from SR 475 MM to SR 710 MM which was an unprecedented achievement for the period.
• Established new branches across potentially unexplored markets and suggested new product additions to maximize growth in sales and resultant volumes.
Responsibilities :
• Retaining key focus on business development, planning, implementing and coordinating sales activities to achieve sales and gross profit margins.
• Evolving sales strategy, ascertaining budgetary requirements and contributing to critical assignment decisions as necessary.
• Evaluating and motivating the sales force, maintaining strong vendor relationships, arranging review meetings with distributors and performing quarterly and year end forecasts.
• Conducting inventory management, expediting payment, following up on current and back orders to ensure liquidity of sales cycle.
• Spearheading product launches, training sales staff, resolving customer problems and reporting to senior management on a routine basis.
• Enforcing company rules and regulations among members of the team, implementing annual operating plan, scheduling sales briefings and meetings.
The company is part of the Al Jomaih Group, established in 1936 and is one of the leading equipment sellers in the Kingdom.
Responsibilities :
• Prioritized sales activities and customer prospect contact towards achieving agreed business aims, marshaled personal business portfolio, territory and business according to an agreed market development strategy.
• Utilized customer and prospect contact tools in addition to executing local marketing activities, integrated personal sales efforts, product launches, promotions, advertising and exhibitions.
• Responded to sales inquiries, monitored market trends and facilitated the development of profitable business relationships, attended external customer meetings and performed comprehensive marketing activities to aid business development.
• Maximized sales opportunities across existing client portfolio, developed strategic partnerships and formulated strategic account plans in addition to reporting on performance achieved against targets envisaged.
• Attended training course with Fiat Kobelco in Italy in 2002 as part of official deputation.
Responsibilities :
• Built and developed intimate relationships across key accounts through constant monitoring of solutions to grow and support the business, planned and implemented overall strategy involving major accounts.
• Maintained direct contact with clients, negotiated terms of sales, coordinated logistics and economics of supply and resolved service issues, managed governmental tenders and project executions.
• Delivered sales and account growth, serviced all aspects of the sales plan across designated key accounts and business prospects, kept records of collection and status of accounts up to date.
• Implemented training course for new recruits, thereby speeding profitability, resolved conflicts and settled grievances among customers to ensure smooth operational relationships.
The company is one of the oldest and major automotive sales agencies in the Middle East.
Designation Chronology :
• Jan '94 - Jan '96 : Ha'il Branch Manager.
• Jan '93 - Jan '94 : Sales Engineer.
Achievements :
• Expanded territorial sales by a good percentage.
• Received company’s highest sales appreciation increment 3 years in a row.
• Developed Excellence in sales training course.
Responsibilities :
• Formulated and set long-term goals based on characteristics that lead to positive growth in terms of sales figures, volumes and profitability.
• Handled HR functions for the branch, executed performance reviews, initiated recruitments and trained sales staff to optimize branch operations.
• Monitored team performance, tracked results against objectives envisaged, allocated areas to sales executives and devised strategies for goal achievement.
• Set operational budgets, augmented finances and ensured that results obtained were commensurate with efforts undertaken.
• Attended training course with New Holland Co. in Belgium in 1994.