Market Manager Iraq and Syria
Imperial Tobacco
Total years of experience :21 years, 2 Months
• Managed Team of 4 Sales Supervisors, 1 Sales Analyst, 17 Sales Rep. And 1 Tele Sales
• Prepared Operation Plan for the brand activities by channel, ATL/BTL Budget
• Analysed Route to Market (Effectiveness, Profitability V/S Competition RTM)
• Worked on the Core Distribution, Quality of Execution, Perfect Execution and assigned project leaders for implementation
• Prepared Customer Plans, Set the credit limits and terms for the customers and Negotiated Agreements
• Analysed Account Receivables, Prepared Sales Forecast, Planned Demand for Domestic SKU’s and Exported one
• Analysed Retail Audit and set Action Plan to enhance Numeric and Weighted Distribution
• Managed Assets and POSM in the market
• Prepared the Learning and Coaching Plan for the Team
• Managed Team of 5 sales people.
• Analysed Trade Market Data coming from (1) AC Nielsen Study (2) Retail Audits (3) Sales Team and Take Actions Up on it.
• Prepared Action plan by Area and by Brand.
• Built a professional and strong relation with the Customers.
• Negotiated Agreements.
• Allocated and Reviewed Budgets by Area.
• Reported and discussed with the Sales Manager about all market observations, decisions and necessary steps initiated in the Market.
• Coordinated with the Marketing, Accounting and logistics departments.
• Analysed Sales Figures by Salesman, by Customer and by Item.
• Scheduled Market visits to check competition activities, Available Opportunities and call cycle efficiency
•Responsible of a Sales and Merchandiser team.
•Monitoring the daily operation of each part of the Team.
•Setting Action plan for the whole Area, for each Account and for every Salesman.
•Building a professional and strong relation with the Customers.
•Negotiating Agreements of the Key Outlets and Other Hypermarkets.
•Deciding the Budget to spend in each Area.
•Reporting and discussing with the Field Sales Manager about all variations, decisions and necessary steps taken in the Market.
•Coordinating with the Marketing department to get awareness of the company products.
•Working on the coverage with the sales team.
•Preparing all Forecasts related to the promotions and activities.
•Ensuring the Availability of all items in the market with the sales team and getting better Visibility.
•Preparing the sales review on daily and monthly basis to tackle the job of each salesman.
•Revising sales trend by Zone, Area and Line.
•Visiting Field to check competition activities and call cycle efficiency.
•Handling Key Account Retail Outlets (volume Rebate).
•Preparing all kind of Agreements (Visibility, Key Account, Listing, Promotions…).
•Setting Action Plan for each Account.
• Implementation of Promotions in all Categories and Lines.
•Controlling Availability and Coverage of all Items by Zone.
•Reporting to the Manager about daily operation and Activities.
•Monitoring all kind of Competition activities.
•Working with the Marketing Department to tackle all activities and Market reaction.
.Making review of sales by Category, by Line, by Area to achieve the set targets.
•Evaluating the spending on each account to reach the set Budget.
•Preparing Call Cycle (routing wise) for the Team of Merchandisers in an efficient way and work with them to ensure the best Visibility for company products.
•Building network of Distributors using the Multi Level Network Marketing for Coverage.
• Direct sales contacts.
•Follow up Customers to get the best results and satisfaction.
•Reporting for up line Sponsor about the market diversion, activities and competition.
•Controlling work of the staff.
•Taking the client’s comments.
•Solving any miss-understanding problems.
•Pushing up employees to deliver better results and to reach targets.
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•Selling clothes to clients.
•Working in the stock (PLU items)
•Preparing price labels, Cash reports, TVA Refund and sales reports.
Selling Encyclopedias, educational programs and books for all levels.
BA degree in Business Administration - Accounting and Finance with a very Good result .Excellent recommendation for the graduation project which subject (Taxes on the limited Liability Company SARL)