Saleem Ali

• Delivery of the business plan for the company
• Maintain & build relationship with Contractors, Consultants, Architects and end clients at the senior level to create business opportunities.
• Key account management, end to end Sales, building Customer Relationship, specifying
products through lighting designers/consultants
• Achieve sales & profitability targets.
• Identify/ Create new commercial opportunities leveraging deep understanding of the market key players.
• Support on creation of new leads, conversion of the leads in accounts
• Liaise with other functional and departmental heads so as to understand all necessary aspects and needs of deliverables, and to ensure they are fully informed of departmental objectives, purpose and achievements.

• New Product Brand introduction to the existing market New market identification and development, Brand development, Product positioning strategy

• Regular site visits, extensively work with project consultant/managers and the site engineers
• Negotiates prices, deliveries, specification with customers.
• Keep Manager, CEO and shareholders closely informed of project progress, issues and support required dimensions.

Achieve sales & profitability targets.
* Identify/ Create new commercial opportunities leveraging deep understanding of the
market key players.
* Develop the Company Image and awareness in the market as a lighting solution provider.
* Support on creation of new leads, conversion of the leads in accounts
* Liaise with other functional and departmental heads so as to understand all necessary
aspects and needs of deliverables, and to ensure they are fully informed of departmental
objectives, purpose and achievements.
2
* Responsible for departmental CRM & SAP activities
* New Product Brand introduction to the existing market New market identification and
development, Brand development, Product positioning strategy
* Managing all aspects of procurement process including ongoing supplier payments
* Key account management, end to end Sales, building Customer Relationship, specifying
products through lighting designers/consultants
* Technically supporting the site, getting approvals and ensuring proper installation on
projects.
* Regular site visits, extensively work with project consultant/managers and the site
engineers
* Negotiates prices, deliveries, specification with customers.
* Coordinates with warehouse and customer on the progress of orders and deliveries
* Payment Follow ups.
Light fixtures brand handled: Osram, LEDVANCE, Thorn, Zumtobel, ACDC (UK), Flos (

Initiated Sales of Luminaires (Projects) and Overall Business Development for a new
Lighting Division set-up for Oman in 2015 from the ground up with a team comprising of
only 2 members
* Developed the Company Image and awareness in the market as a lighting solution
provider. Generate sales in the lighting projects department and responsible for all aspects
of organizational development and goals
* Complete marketing research for each market to develop suitable business development
plans & Identification of strategic partners for possible joint ventures.
* Managing all aspects of procurement process including ongoing supplier payments
* Key account management, end to end Sales, building Customer Relationship, specifying
products through lighting designers/consultants
* Technically supporting the site, getting approvals and ensuring proper installation on
projects.
* Regular site visits, extensively work with project consultant/managers and the site
engineers
* Responsible for achieving agreed sales targets.
* Coordinates with warehouse and customer on the progress of orders and deliveries

Technically supporting the site, getting approvals and ensuring proper installation on
projects.
* Regular site visits, extensively work with project consultant/managers and the site
engineers
* Negotiates prices, deliveries, specification with customers.
* Coordinates with warehouse and customer on the progress of orders and deliveries
* Payment Follow ups.

Installation and Commissioning of

Provided support to the sales team, ensuring all sales and service objectives were met.
* Responsible for customer service in the digital equipment division, duties included
answering customer queries, problem solving and providing detailed information on new
products.
* Worked with new customers in the development of new accounts and the implementation of
new systems.
* Assisted in the development of new policies and procedures.
* Assisted in the training of new customer service representatives and associates.
* Performed market research surveys on customer needs and requirements.
* Prepared weekly sales reports for the sales team and sales management.
* Generated repeat business through successful client follow-up.
* developing fresh strategies for accelerating the sales of the company