Operations Manager
Pure Gold
Total years of experience :20 years, 2 Months
Sales and Commercial Performance
• Prepare and participate in the preparation of sales budgets
• Maximize sales and profitability of the brand
• Maximize productivity targets ( sales per sqft, ATV, Conversion etc)
• Formulate and implement retail strategies
• Identify internal and external commercial opportunities
• Ensure effective Stock and Space Management
Finance Management:
• Conduct regular financial reviews & monitor the P&L of the Brand on a monthly basis.
• Control costs in the territory and set a work culture which has good financial discipline.
• Strategize to make the Brand profitable.
Inventory Management & Stock Distribution
• Ensure effective Inventory ( order management, stock consolidation, movement and transfer, optimum stock utilization, stock return and shrinkage)
• Review and analyze stock and sales reports monitoring over and under stocks, implementing corrective action to be taken
• Ensure pricing of merchandise as per norms and matrix format
• Provision of monthly feedback to production on sales, stock positions and product feedback
Marketing / VM Management
• Strategize marketing programs for the territory
• Establish strategic alliances with non competing businesses in order to increase footfalls / market shares to our business.
• Monitor VM systems & give clear direction to the territory VM department, in line with the Concept guidelines, along with the Retail Manager
Business Management & Development
• Strategize and seek opportunity for Brand expansion in the territories
• Manage roll-out of new projects and time bound implementation of projects
Sales and Commercial Performance
Prepare and participate in the preparation of sales budgets
• Maximize sales and profitability of the company.
• Maximize productivity targets (sales per sqft, ATV, UPT, Conversion etc)
• Conduct SWOT review to analyze the customer profile
• Provide monthly feedback on competitor and event activities
• Suggest improvements based on benchmark practices
Inventory Management & Stock Distribution
• Ensure effective Inventory for the Brand in the territory (optimum stock utilization, stock return and shrinkage)
• Review and analyze stock and sales reports monitoring over and under stocks, along with Brand teams implementing corrective action to be taken
• Review and effectively deal with fast / slow lines, new ranges and end of ranges and suggest necessary action to brand team.
• Provision of monthly feedback to Brand Team on sales, stock positions and product feedback
Operational Standards and Management
• Forecasting monthly/annual sales targets and executing them in a given time frame thereby enhancing existing clientele.
• Identifying prospective clients by extensive study of market trends and demand & supply analysis and mapping requirements adding to business growth.
• Handling large business volumes and ensuring accomplishment of targets in the budgeted time and cost parameters
• Planning, organizing & implementing innovative sales programs to improve product awareness.
• Undertaking extensive competitor analysis and developing policies for countering competition and attaining business excellence.
• Initiating / developing relations with Architects, Builders, and Corporate for business development.
• Handling store operations and maintaining retail network profitability by executing different marketing strategies as per the current fashion trends.
• Involved in planning, execution and control of entire retail operations and business development through identifying and developing the retail channels.
• Overseeing merchandising activities, designing in-shop displays as well as managing Stocks and Inventory to avoid any shortage.
People Management
• Ensure that all new recruits understand their job and inducted well within the company
• Ensure skill development of showroom staffs through Learning & Development
• Monitor and appraise the performance of retail staffs in coordination with area operation managers and developing individual career plans.
• Set KRA's for direct reports and conduct performance appraisal
• Oversee staff deployment and drive motivation levels of the direct reportees
In quest of managerial assignments in Sales & Marketing/ Business Development/ Retail operations/ Channel Management with an organization of repute
PROFESSIONAL SYNOPSIS
A competent result driven professional with over 9 years of professional experience in sales and marketing operations encompassing Business Development, Retail Operations in varied sectors.
Proficiency in assigning sales targets, providing necessary assistance and ensuring achievement of the organizational revenue targets in budgeted parameters.
Proven track record of increasing revenues, streamlining workflow, evolving effective operational procedures and creating a team work environment to enhance productivity innovatively.
An effective communicator with skills in devising & implementing innovative strategies & contributing towards positive growth of a company.
AREAS OF EXPERTISE
Sales & Marketing
Forecasting monthly/annual sales targets and executing them in a given time frame thereby enhancing existing clientele.
Identifying prospective clients by extensive study of market trends and demand & supply analysis and mapping requirements adding to business growth.
Handling large business volumes and ensuring accomplishment of targets in the budgeted time and cost parameters.
Business Development
Planning, organizing & implementing innovative sales programs to improve product awareness.
Undertaking extensive competitor analysis and developing policies for countering competition and attaining business excellence.
Initiating / developing relations with Architects, Builders, and Corporate for business development.
Devising and implementing Trade/ Incentive Schemes for Distributors and Retailer.
Retail Operations
Handling store operations and maintaining retail network profitability by executing different marketing strategies as per the current fashion trends.
Involved in planning, execution and control of entire retail operations and business development through identifying and developing the retail channels.
Overseeing merchandising activities, designing in-shop displays as well as managing Stocks and Inventory to avoid any shortage.
Operational Standards and Management
• Forecasting monthly/annual sales targets and executing them in a given time frame thereby enhancing existing clientele.
• Identifying prospective clients by extensive study of market trends and demand & supply analysis and mapping requirements adding to business growth.
• Handling large business volumes and ensuring accomplishment of targets in the budgeted time and cost parameters
• Planning, organizing & implementing innovative sales programs to improve product awareness.
• Undertaking extensive competitor analysis and developing policies for countering competition and attaining business excellence.
• Initiating / developing relations with Architects, Builders, and Corporate for business development.
• Handling store operations and maintaining retail network profitability by executing different marketing strategies as per the current fashion trends.
• Involved in planning, execution and control of entire retail operations and business development through identifying and developing the retail channels.
• Overseeing merchandising activities, designing in-shop displays as well as managing Stocks and Inventory to avoid any shortage.
Sales and Commercial Performance
Inventory Management & Stock Distribution
Operational Standards and Management
People Management
Business Development
• Planning, organizing & implementing innovative sales programs to improve product awareness.
• Undertaking extensive competitor analysis and developing policies for countering competition and attaining business excellence.
• Initiating / developing relations with Architects, Builders, and Corporate for business development.
• Handled store operations and maintaining retail network profitability by executing different marketing strategies as per the current fashion trends.
• Involved in planning, execution and control of entire retail operations and business development through identifying and developing the retail channels.
• Overseeing merchandising activities, designing in-shop displays as well as managing Stocks and Inventory to avoid any shortage.
EDUCATIONAL QUALIFICATION • Graduate from Delhi University • Senior School Certificate in 2000 from C.B.S.C Board Delhi • Secondary School Certificate in 1998 from U.P Board COMPUTER PROFICIENCY • Retail spy (retail software), & NCR Pos • Well versed with Windows 98/XP/Vista/Windows 7 and MS office applications