Senior Manager for Business Analytics
SABB
Total years of experience :17 years, 3 Months
• Plan and implement the overall analytics and business intelligence strategy as well as develop analytics lead models in order to achieve optimization of the Portfolio • Lead the design and development of analytical projects designed to understand key business behaviors that drive customer acquisition, retention, and engagement • Identify opportunities to develop forecasts, statistical models, segmentation schemes, and data-driven analyses to drive marketing and merchandising efforts around customer acquisition and conversion • Discover new opportunities to optimize the business through analytics and statistical modeling as well as through CRM integration and leveraging • Oversee all aspects of analytics and business intelligence projects • Responsible for the business aspect of enterprise data warehouse. • Hire, train, and supervise Analytics team and ensure that team meets the reporting and analytical needs of the business users
• Responsible for planning, development and implementation of all of Saudi British Bank marketing strategies, marketing communications, and public relations activities, both external and internal
• Oversaw development and implementation of support materials and services for chapters in the area of marketing
• In charge of developing Marketing Department policies and procedures
• Managed marketing expenses, allocated funds and compiled an annual budget
• Managed Internal Stakeholders
• Responsible for the development and implementation of market research plans and relationships to market research partners
• Ran queries on Saudi British Bank data and performed analysis to support decision making process
• Compiled and delivered business intelligence reports on a regular basis
• Provided integrated marketing analytical solutions across customers and channels, contributing to in-market action plans
• Drove deep customer understanding and ensured all marketing and product management projects were designed with the Customer at the heart
• Developed, implemented and monitored systems and procedures necessary to the smooth operation of the marketing function and assessed marketing campaign effectiveness
Responsible for:
Brand Experience - “Brand &
Ad Tracking”
Customer Experience - “Mystery Shopping
Daily and monthly reports covering competition activities, financial news, international banking news,
Islamic banking news
Competition product Benchmarking update
Weekly sales & leads update.
Also, launched the first innovation program in Saudi banks
Responsible for:
Promoting ideation program among Al Rajhi Bank employees with key contribution in the areas of
Marketing, Product &
Services, Customer Support / Experience, Revenue / Sales Generating Activities
Engaging in scrutiny and clarity of idea & it’s expected impact
Liaison with stakeholders on evaluation of ides
Managing the evaluation ad rewards for the ideas
Working / monitoring on implementation of the ideas
Weekly/ Monthly reports on ideas
Performed market research and competitive intelligence
Oversaw the tracking of direct marketing results and other marketing initiatives
Used analytical skills and tools to identify, research, and evaluate existing and new products/services to
determine if they met strategic objectives
Assisted with the development, implementation, and tracking of new products and product
enhancements
Stayed abreast of new initiatives and trends in the financial industry, and products and services offered
by the competition, and the marketing of those products and services
Responsable for Tahweel Al Rajhi Bank division