سالم الكثيري

• Built and led the companys eCommerce business from inception to retail expansion.
• Developed brand identity, sourced 400+ SKUs, and managed a first-year ad spend exceeding 1.5M SR.
• Oversaw 500K+ SR monthly marketing budgets across digital, influencer, and retail campaigns to drive
consistent sales growth and visibility.
• Recruited and managed the core team across marketing, content, fulfillment, and customer service,
maintaining 90% customer satisfaction and 98% fulfillment accuracy.
• Established cross-functional systems connecting sales, marketing, and fulfillment to enable seamless
coordination across 1, 000+ monthly orders.

• Played a key role in building SANs marketing engine; defining structure, systems, and daily workflows.
• Worked across multiple brands, most notably Zyros, a leading national watch and accessories brand.
• Led Google Ads with a +500K SR monthly budget and contributed to managing cross-channel spend of
5M+ SR monthly, optimizing campaigns by seasonality and business goals within a full-funnel strategy.
• Participated in daily reviews and rapid campaign adjustments to maintain target ROAS and CPA.
• Mentored a junior team member on 3 core campaign strategies and daily optimization techniques,
enabling full platform ownership within 6 months with a tactical system for innovation and integration.

• Oversaw the entire eCommerce division, leading strategy, operations, and team development,
increasing online sales by 400% during tenure.
• Scaled the team from 4 to 15 members across content, support, marketing, and fulfillment.
• Led the development and relaunch of the online store with international vendors.
• Led digital marketing and influencer campaigns with monthly ad budgets of up to 100K SR.
• Expanded omnichannel presence by launching marketplace sales on five major platforms, generating
1M SR in monthly revenue.

• Founded a premium leather goods brand, serving 1000 customers with a 99% satisfaction rate, shaping
my practical understanding of eCommerce, brand building, and business growth.

• Shifting the brands marketing campaigns from an influencer-only model to performance advertising.