Marketing and Public Relations Manager
Alashraf Group
Total years of experience :26 years, 3 Months
• Monitor market trends, research consumer markets, and competitors’ activities to identify opportunities and key issues
• Oversee marketing and advertising activities to ensure consistency with product line strategy
• Conducting market research such as customer questionnaires and focus groups;
• Contributing to, and developing, marketing plans and strategies;
• Evaluating marketing campaigns.
• Monitoring competitor activity;
• Supporting the director and other colleagues;
• To bring in and follow-up on new sales and projects from an existing customer.
• Coordinate and liaise closely with global business partners,
• Liaising with designers and printers;
• Maintaining and updating customer databases;
• Organizing and attending events such as Launches, Conferences, Seminars, and Receptions;
• Conducting market research such as customer questionnaires and focus groups;
• Contributing to, and developing, marketing plans and strategies;
• Evaluating marketing campaigns
• Monitoring competitor activity
• Supporting the director and other colleagues;
• To bring in and follow-up on new sales and projects from existing customer;
• work out the Monthly Sales and Marketing Plan
• Coordinate and liaise closely with global business partners;
• Manage and handles customers relations, feedbacks and complaints;
• Work closely with the Sales, Operations department;
• Any other ad-hoc projects or duties as assigned.
As the Marketing & PR Manager I will have the responsibility for timely execution and localization of marketing/ PR activities and campaigns. This may include planning and project management for activities and campaigns.
Responsibilities in Mass communication:
• Organizing event by various media outlets (e.g.: TV, Radio, Magazines .etc.
• Schedule promotion events in order to support marketing activities.
• Assisting, controlling and managing the communication budget
• Coordinate large events.
• Prepare draft press release & speech (Copywriter to CEO)
• Supervising Copy writing in Arabic.
• Building a listing group-wide communications networks
• Drive and manage all other local communication activities
Responsibilities as Marketing :
• Implements new market segment opportunities and leads the organization through new product launches.
• Sets clear procedures - identifying objectives and needs for marketing opportunity.
• Co-ordinates with external suppliers, including agencies and research firms.
• Monitors market trends and competition activities and proposes counter actions.
• Monitors the financial costs and ensures they are in adherence to the marketing budget.
• Complies and enforces company policies and procedures applicable to marketing and branding.
• Develops, maintains and coordinates a marketing budget and plan that aligns marketing activity for each offering,
Including recommendations for the regional marketing mix, keeping costs within the agreed limits.
• Create and maintain a calendar of marketing activities.
• Timely and accurate communication of marketing plans and achievements with regional industry sales directors
and territory executives.
• Campaigns and other corporate communications - including web content - according to guidelines, meeting
timeline and budget parameters.
• Budget reports on a timely and accurate basis that informs management, teams and relevant budget holders of
local marketing expenditur
Work in the business intelligence department, under three function areas handling Geographical marketing, Research & studies and business intelligence analysis, included being responsible for the quality, structure and management of data and information within the organization. This included, for example, the movement and cleansing of data moving in and out of the company, the appropriate structuring and enrichment of data in the transaction and decision support environments, and the presentation of quality data for use by data consumers. also
• Carry out market research, competitors and customer surveys.
• Conduct Surveys.
• Corporate with Marcom to develop media strategy in collaboration with external research agency
• Prepare the Questionnaires and all marketing study projects.
• Submit a daily, weekly, traffic subscribers report in liaison with the Geo-Marketing Plan
• Identify the needs of customers for new CPE’s & Services.
• Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits.
• Looking at the pricing of products and analyzing the potential profitability.
•Research and Studies media specialized in the preparation of the required fields
• Provide reports and conclusions analytical media in the required fields.
• Provide advice with reports in various media fields.
• Generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colors, fonts and imagery
• overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers.
• supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines.
• Recommend new cities & locations, for new services.
• Recommend events & promotions for marketing activities.
• Analyses the coverage data collected and recommend improvement.
• Submit a weekly competitor’s tariff report.
• Collect data from different market/resources that influence business decisions, and give high impact conclusions and recommendation that will meet set objectives.
• Organizing event by various media outlets (e.g.: TV, Radio, Magazines .etc
• Schedule promotion events in order to support marketing activities.
• Assisting, controlling and managing the communication budget
• Co ordinate large events.
• Prepare draft press release & speech ( Copywriter to CEO )
• Supervising Copy writing in Arabic.
• Building a listing group-wide communications networks
• Drive and manage all other local communication activities.
• Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
• Draft speeches for organization executives and arrange interviews and other forms of contact for them.
• Evaluate advertising and promotion programs for compatibility with public relations efforts.
• Manage special events, such as sponsorship of races, parties introducing new project /products, or other activities the firm supports, to gain public attention through the media without advertising directly.
• Manage communications budgets.
• Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
• Assisting CEO in coordinating various integrated communication and marketing activities.
• Developing and maintaining relationships with editors and journalists in target trade publications.
• Supervising the production or implementation of marketing materials.
• Updating content on corporate and program website, including adding new articles, keeping metrics current, adding blog entries.
• Proof reading and editing quarterly newsletter and delivering to all stakeholders.
• Maintaining folder of collateral, newsletters, brochures, and other materials related to marketing.
• Executing a wide variety of details that involve public relations, stakeholder communications, trade shows and events.
• Responsible for all office routine work. To perform a wide variety of secretarial support functions; apply detailed program knowledge in developing, maintaining program records systems, in collecting information, preparing Marketing reports and providing liaison between management, other organizational units, and external customers; perform related work.
• collating and analyzing media coverage;
• Writing and editing in-house magazines, case studies, speeches, articles and annual reports.
• preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programs
• devising and coordinating photo opportunities;
• organizing events including press conferences, exhibitions, open days and press tours;
• maintaining and updating information on the organization’s website;
• Supervision Conferences, events, preparing press release and speech
• Tracking impact of website traffic, press releases and newsletters, and making recommendations to enhance visibility in target market.
• Maintaining open communication lines with all organizations and providing prompt answers to requests in order to determine how to convey concise, clear, and timely information
• Assisting in tracking and delivery of press releases.
• Develop and maintain the organization image and identity, which includes the use of logos and signage.
• Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
• Respond to requests for information about employers' activities or status
I worked as in the project of (UNDP) Sudan El-Obied, the project is one of United Nation Program's . the nature of this job was to follow the Seminars, Meetings, Calls and preparing the news in Arabic language then Print it out and distributed to who's concerned by coordinating with government and Local authorities reflecting the activities of the project.
Responsible for the areas of public relations contacts, preparing press release and speech to media, educate the learners about the importance of Public Relations in a University and society in general.
M.Sc. In Managerial Sciences, Specialization Business Administration - Marketing
Tittle of the Thesis is : The Role of Public Relation in Development in the Social Institutions Efficiency .. A description and analytic Study with application on and sample of social instantiations in Khartoum State.
Higher Diploma in Business Administration – 1997 – Omdurman University – Khartoum
Post Graduate - Faculty of Arts – Media & Communication Zagazig University – Egypt.