Director, Group Corporate Brand Management
Saudi Telecom Company
مجموع سنوات الخبرة :23 years, 8 أشهر
Develop and approve brand communication strategy; brand architecture, detailed brand guidelines, and implement brand communication initiatives across the group.
Review communication plan for BUs & coordinate involvement; monitor and approve all communication materials and supervise all IP developed or acquired through corporate communication activities.
Train and support brand champions, agencies, and internal stakeholders across BUs group wide
Led the re-invention of the STC brand, across various brand assets and consumer touch points; concisely my responsibilities covered the development & implementation of a new brand strategy, guidelines, tools, and communication plans, supported by an aggressive execution roadmap. I also joyfully worked on a holistic digital ecosystem, positioned at the heart of the business strategy and supported by action plans across all the organization. Finally yet importantly, I was lucky to contribute to the restructuring of the corporate communication department, and headed the initiation and management of the brand social marketing department, delivering daily tangible results across several platforms.
Handled Saudi Telecom Company - Mobile, Corporate & Enterprise
Consistently, passionately & skillfully led the STC agency team to plan, create & deliver on three business units across all projects, campaigns, product launches, promotions, loyalty program, sports marketing, CSR, Web & digital related, internal communication and brand innovation activities.
Brand & Categories (AV, HA, Mobile & IT). Recruited to implement local marketing strategies/calendars and budget allocation in accordance with the brand strategy of H/Q and regional H/Q.
I managed the brand communication & advertising campaigns, product launches, dealer promotions, channel development, PR activities, budget negotiation & management with local distributors.
I was also responsible for the RMS (retail marketing support), MCS (merchandising control system) and FST (floor salesman training), supporting the brand objectives in the local market
Serviced the following brands (ATL & BTL): Samsung Electronics, Mercedes-Benz, and the National Commercial Bank.
I also managed the development and execution of different retail & acitvation projects varied from showrooms, road shows, and launching events (Lipton, Dove, Close-Up, Mercedes-Benz, Samsung…etc).
Handling clients through advertising agencies, or through direct contact (briefing & debriefing). Developed conceptual designs, drawing presentations, and managing the execution of corporate architectural booths, showrooms, and retail systems where successful wins and executions exceeded 36 projects in total
Design, execution & tender documents of a 5000 sqm. Housing project in Lebanon.
Design & execution drawings of two private villas, in association with Dar Al Binaa consulting office.
Landscape design & execution of a 2200 sqm. private garden in Lebanon.
Undertaking a five years program in an American Institution, affiliated to “New York State University “and fulfilling all technical and theoretical requirements of the program (198 credits / 62 courses).