Digital Marketing Manager
Nadia Salon & Spa
Total years of experience :2 years, 3 Months
• Wrote social media content to increase engagement with customers.
• Oversaw social media and digital marketing strategy to increase brand exposure and audience engagement.
• Developed creative digital content and unique campaigns to drive brand exposure.
• Directed social media and digital marketing strategy and initiatives to promote
brand building, guest retention and revenue-focused activities.
• Tracked and analyzed social media and online marketing initiatives.
• Posted new content for products and services when managing marketing and release calendars.
• Tracked campaign performance and presented detailed results to clients.
• Generated interest for new and upcoming product and service releases by managing social media accounts.
• Developed targeted strategies and project plans to drive vision and enhance business value
• Created web and digital media content to target specified audiences.
• Applied strong writing, editing, and proofreading abilities to each assignment to produce the best possible content.
• Followed style guidelines and writing project parameters to produce on-target deliverables.
• Delivered high-quality, insightful, informative, and entertaining written content while meeting tight deadlines.
• Edited and proofread content to verify proper grammar, quality, and consistency with AP style.
• Developed and implemented strategic social media marketing plans.
• Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention, and revenue-focused activities.
• Aligned visual design and brand messaging elements to deliver consistency across digital advertising and marketing platforms.
• Utilized platforms such as Twitter, Facebook, Youtube and Instagram on regular basis.
• Analyzed market data to determine and target key audience or segments.
• Supported sales process by engaging appropriately when responding to online audience inquires and posted comments.
• Served as main point of contact for clients, answering questions and responding to messages.
• Wrote and uploaded blog posts and articles to drive traffic to client sites.
• Monitored client accounts for questions and feedback to provide an exceptional experience for customers.
• Identified trends through assessment of competitor activities.
• Analyzed and monitored engagement processes to determine site glitches.
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