Chief Commercial officer
Tawasol IT
Total years of experience :12 years, 2 Months
Using my leadership experience with a primary focus on media, entertainment, telecommunications and technology, I am executing commercial market strategy as part of the executive team of Tawasol clients such as Football league Barcelona (FCB)
As Chief Commercial Officer I have the responsibility to deliver strategic leadership that defines our commercial path to growth and profitability along with establishment of highly effective business processes enabled via infrastructure, platform and applications to generate maximum revenue at the lowest cost.
- Responsible for the group’s overall digital strategy and portfolio of digital products and services.
- Managing various departments (Products and services, Digital marketing, Social media, Design and development, Digital content licensing, Editorial and content production, Ad operations).
- Overseeing the digital marketing and social media strategy for the group’s brands and traditional media business.
As a Major account multimedia client manager for Bay Area News Group, Mercury news : selling print, Interactive, Digital, Google adwords (SEM, SEO) and mobile advertising solutions in the area's leading publications that include The Mercury News, Contra Costa Times, and Oakland Tribune, and Palo Alto Daily News. We are the largest newspaper publisher in California and 4th largest in the country and have evolved as a multimedia organization with leading interactive solutions in addition to our print solutions. Outside sales, responsible for developing effective advertising programs for Major account that meet their marketing objectives focusing in consultative selling techniques with strong knowledge of demographic, and online behavioral marketing.
Marketing focus in Advertisement and Minor in French