Salma Abbasi

Project management from A to Z to launch CSR campaigns across different regions including BTL content such as KVs (in-store & OOH) and guidebook for a Ramadan campaign Heavily supported on ATL content such as Equity hero and hub videos
Created design briefs/de-briefs/consolidated feedback and assisted with retouching/photo-shoot briefs
Briefed, guided as well as followed-up with creatives/studio/ production house
Supervised/monitored on set for photo-shoot of recipes Conducted research for competitive reviews

Trained/assisted students with projects using various terminals Organized events and competitions
Administrated the Interactive Trading Floor

Accomplished developing ideas for a du Business Complete event and secured meetings with potential accelerators
Developed a PR plan for JAW's "Book of Dreams" campaign Conducted both primary and secondary research for clients' needs Translated for clients such as Samsung and du (Arabic and English)

Conducted a research to finalize whether to invest in a certain
stock using both fundamental and technical analysis by adopting
the bottom-top approach (company, industry, and economy)