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salma beljafla, Executive Assistant to CEO – Lifestyle Division

salma beljafla

Executive Assistant to CEO – Lifestyle Division·AWRostamani Group

United Arab Emirates

Bachelor's degree, Law & Sharia

Work experience

Total years of experience: 6 years, 6 months

Executive Assistant to CEO – Lifestyle Division

January 2023 - Present

AWRostamani Group

Dubai, United Arab Emirates

January 2023 - Present

• Manage the CEOs daily schedule, meetings, confidential
communication and travel arrangements.
• Act as the primary point of contact between the CEO and
internal/external stakeholders.
• Prepare business reports, presentations, and official
correspondence.
• Support operational tasks across multiple Lifestyle brands
including Maison7, American Rag and Versace Home.
• Coordinate with HR for recruitment, onboarding, staff
schedules, uniform management and leave planning.
• Collaborate on marketing activities including influencer
gifting, social media planning and brand events.
• Coordinate with store managers across multiple retail locations
to support day-to-day operations.
• Maintain strict confidentiality and professionalism while
handling sensitive information.

Company industry:
Automotive Dealership & Distributor

Customer Service & Operations

January 2018 - January 2021

AWS Government Transactions Center (TAS-HEEL)

Ras Al Khaimah, United Arab Emirates

January 2018 - January 2021

• Assisted customers in government transactions and inquiries
with high accuracy and service quality.
• Coordinated with government agencies to process applications
and resolve cases efficiently.
• Maintained strong relationships with business partners to
ensure high customer satisfaction.

Company industry:
Public Administration

Education

Imam Malik College

January 2021

January 2021

Bachelor's degree, Law & Sharia

United Arab Emirates

Rashid Al Saleh School

January 2014

January 2014

Bachelor's degree, Literary Section

United Arab Emirates

Skills

BUSINESS CORRESPONDENCE
Intermediate
BUSINESS CORRESPONDENCE
Intermediate
COLLABORATION
Intermediate
COLLABORATION
Intermediate
BUSINESS PRESENTATIONS
Intermediate
BUSINESS PRESENTATIONS
Intermediate
COMMUNICATIONS
Intermediate
COMMUNICATIONS
Intermediate
CONCUR TRAVEL
Intermediate
CONCUR TRAVEL
Intermediate
COORDINATING
Intermediate
COORDINATING
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT REPORTING
Intermediate
MANAGEMENT REPORTING
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
PLANNING
Intermediate
PLANNING
Intermediate

Languages

Arabic

Beginner

English

Beginner

Hobbies and interests

Shooting
Swimming,