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Salma Hamdaouy, Web Developer, SEO & Digital Marketing Specialist

Salma Hamdaouy

Web Developer, SEO & Digital Marketing Specialist·Meridius Medical

Germany

Bachelor's degree, B.Sc. Mathematical and Computer Sciences

Work experience

Total years of experience: 6 years, 2 months

Web Developer, SEO & Digital Marketing Specialist

April 2025 - Present

Meridius Medical

Oberhausen, Germany Hybrid

April 2025 - Present

• Manage and develop two corporate websites: the German medical clinic site and an international e-commerce store for
medical devices and acupuncture tools, built on WordPress and PHP.
• Drove +30% organic traffic growth through on-page SEO, structured data implementation, and full technical audits using
Google Search Console and Screaming Frog.
• Improved page load speed by ~20% through caching, image compression, lazy loading, and code minification.
• Produce and manage all social media content across both brands, including paid campaign creatives.
• Build conversion-optimised landing pages; implement UTM tracking and analytics dashboards to monitor traffic sources and
campaign performance.
• Set up and maintain complete analytics infrastructure (Google Analytics 4, Search Console) to track user behaviour, traffic
funnels, and e-commerce conversion rates.
• Manage product listings, descriptions, and SEO metadata on the WooCommerce store to maximise search visibility and
click-through rates.

Company industry:
Medical Clinic

Founder, Brand Manager & E-Commerce Developer

April 2020 - May 2026

Shmiaa Candle

Fes, Morocco

April 2020 - May 2026

• Founded and independently scaled a D2C e-commerce brand from zero: product development, pricing strategy, packaging
design, and fulfilment operations.
• Designed and built the full online store using WordPress and PHP, managing hosting, performance optimisation, UX, and the
end-to-end customer journey.
• Created a complete brand identity from scratch — logo, packaging, product labels, and all marketing collateral using Canva
and Adobe Photoshop.
• Ran paid Facebook and Instagram advertising campaigns alongside organic SEO, achieving +35% growth in online sales.
• Managed Instagram with a consistent content calendar: original product photography, Reels edited in CapCut, community
engagement, and influencer outreach.
• Launched and managed email marketing campaigns to build customer loyalty and drive repeat purchases.

Company industry:
Business Support Services

SEO & Digital Marketing Intern

January 2024 - January 2025

L’Expert d’Informatique SARL

Fes, Morocco Remote

January 2024 - January 2025

• Audited and improved website SEO: optimised meta titles, meta descriptions, header structure, internal linking, and URL slugs
across all key pages.
• Conducted keyword research to identify high-value organic opportunities and restructured existing content to improve search
rankings.
• Planned, executed, and monitored digital marketing campaigns across Google and social media; tracked KPIs and delivered
structured weekly reports.
• Analysed competitor websites and industry benchmarks to identify SEO gaps and recommend actionable improvements to
content and technical strategy.

Company industry:
Corporate Management Office

SEO & Digital Marketing Intern

January 2024 - January 2025

L’Expert d’Informatique SARL

Fes, Morocco Remote

January 2024 - January 2025

• Audited and improved website SEO: optimised meta titles, meta descriptions, header structure, internal linking, and URL slugs
across all key pages.
• Conducted keyword research to identify high-value organic opportunities and restructured existing content to improve search
rankings.
• Planned, executed, and monitored digital marketing campaigns across Google and social media; tracked KPIs and delivered
structured weekly reports.
• Analysed competitor websites and industry benchmarks to identify SEO gaps and recommend actionable improvements to
content and technical strategy.

Company industry:
Corporate Management Office

Operations & Systems Assistant

January 2023 - January 2024

Amazon Fulfilment Centre

Krefeld, Germany

January 2023 - January 2024

• Operated large-scale logistics infrastructure using SAP EWM for inventory tracking, stock management, and order fulfilment in
a KPI-driven environment.
• Maintained data accuracy and compliance standards while collaborating with multicultural international teams across
departments.

Company industry:
Internet & E-commerce
Job role:
Information Technology

Education

Sidi Mohamed Ben Abdellah University — Fez, Morocco

July 2024

July 2024

Bachelor's degree, B.Sc. Mathematical and Computer Sciences

Germany

Sidi Mohamed Ben Abdellah University

January 2024

January 2024

Bachelor's degree, Computer Sciences

Morocco

Skills

BRANDING
Intermediate
BRANDING
Intermediate
BRAND MARKETING
Intermediate
BRAND MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
E COMMERCE
Intermediate
E COMMERCE
Intermediate
FRONT END DESIGN
Intermediate
FRONT END DESIGN
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
SALES
Intermediate
SALES
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
WEB APPLICATION DEVELOPMENT
Intermediate
WEB APPLICATION DEVELOPMENT
Intermediate
WEB DEVELOPMENT
Intermediate
WEB DEVELOPMENT
Intermediate

Languages

English

Expert

Arabic

Native Speaker

French

Expert

German

Intermediate

Training and Certifications

Certifications
Tech Entrepreneurs Program: Entrepreneurship & Digital Projects
— Fundamentals of Digital Marketing