Salma Hamdaouy

• Manage and develop two corporate websites: the German medical clinic site and an international e-commerce store for
medical devices and acupuncture tools, built on WordPress and PHP.
• Drove +30% organic traffic growth through on-page SEO, structured data implementation, and full technical audits using
Google Search Console and Screaming Frog.
• Improved page load speed by ~20% through caching, image compression, lazy loading, and code minification.
• Produce and manage all social media content across both brands, including paid campaign creatives.
• Build conversion-optimised landing pages; implement UTM tracking and analytics dashboards to monitor traffic sources and
campaign performance.
• Set up and maintain complete analytics infrastructure (Google Analytics 4, Search Console) to track user behaviour, traffic
funnels, and e-commerce conversion rates.
• Manage product listings, descriptions, and SEO metadata on the WooCommerce store to maximise search visibility and
click-through rates.

• Founded and independently scaled a D2C e-commerce brand from zero: product development, pricing strategy, packaging
design, and fulfilment operations.
• Designed and built the full online store using WordPress and PHP, managing hosting, performance optimisation, UX, and the
end-to-end customer journey.
• Created a complete brand identity from scratch — logo, packaging, product labels, and all marketing collateral using Canva
and Adobe Photoshop.
• Ran paid Facebook and Instagram advertising campaigns alongside organic SEO, achieving +35% growth in online sales.
• Managed Instagram with a consistent content calendar: original product photography, Reels edited in CapCut, community
engagement, and influencer outreach.
• Launched and managed email marketing campaigns to build customer loyalty and drive repeat purchases.

• Audited and improved website SEO: optimised meta titles, meta descriptions, header structure, internal linking, and URL slugs
across all key pages.
• Conducted keyword research to identify high-value organic opportunities and restructured existing content to improve search
rankings.
• Planned, executed, and monitored digital marketing campaigns across Google and social media; tracked KPIs and delivered
structured weekly reports.
• Analysed competitor websites and industry benchmarks to identify SEO gaps and recommend actionable improvements to
content and technical strategy.

• Audited and improved website SEO: optimised meta titles, meta descriptions, header structure, internal linking, and URL slugs
across all key pages.
• Conducted keyword research to identify high-value organic opportunities and restructured existing content to improve search
rankings.
• Planned, executed, and monitored digital marketing campaigns across Google and social media; tracked KPIs and delivered
structured weekly reports.
• Analysed competitor websites and industry benchmarks to identify SEO gaps and recommend actionable improvements to
content and technical strategy.

• Operated large-scale logistics infrastructure using SAP EWM for inventory tracking, stock management, and order fulfilment in
a KPI-driven environment.
• Maintained data accuracy and compliance standards while collaborating with multicultural international teams across
departments.