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Salma Hesham, Digital Marketing Specialist

Salma Hesham

Digital Marketing Specialist·Marketecture Agency:

Egypt

Bachelor's degree, Management Information Systems

Work experience

Total years of experience: 5 years, 9 months

Digital Marketing Specialist

January 2025 - Present

Marketecture Agency:

Cairo, Egypt

January 2025 - Present

• Digital Marketing Specialist
• Managed, created, optimized, and analyzed paid advertising campaigns with a total managed budget of EGP
274, 680 in the real estate sector.
• Successfully generated and qualified new leads for multiple companies across different industries.
• Brought brands to market from scratch across diverse sectors, including Marble, Real Estate, Medical Tourism,
and Personal Branding.
• Prepared periodic ad spend and performance reports with detailed budget allocation analysis.
• Conducted market research and competitor analysis to identify optimal positioning and customer acquisition
strategies.
• Provided strategic recommendations to enhance performance, improve ROI, and scale campaigns.
• Achieved over 5 million impressions for a real estate brand through targeted campaign execution.
Company industry:
Advertising

Media Buyer

January 2024 - January 2025

Technology Valley:

Cairo, Egypt

January 2024 - January 2025

Responsible for buying ADs on social media platforms, and
scheduling posts and stories
Company industry:
IT Services

Social Media Specialist

January 2023 - January 2024

Kasr Zero:

Cairo, Egypt

January 2023 - January 2024

Responsible for Scheduling posts and stories, content writing, reply messages
and comments, media buyer, and strategy plan for Facebook. Scheduling posts and stories, content writer, creating reels, media buyer,
strategy plan for Facebook. Scheduling posts and stories, content writer, media buyer, strategy plan for
Facebook.
Company industry:
Computer Hardware & High-Tech Manufacture

Web Development Member

January 2022 - January 2023

Elder

Cairo, Egypt •Remote

January 2022 - January 2023

Responsible for doing presentations about Web Development and soft skills for my team and
leading them.
Company industry:
Other Healthcare Services

Graphic Designer

January 2021 - January 2023

Freelance

Cairo, Egypt •Remote

January 2021 - January 2023

Company industry:
Media Production

Telesales Agent

October 2019 - January 2020

Vodafone EG:

Cairo, Egypt •Hybrid

October 2019 - January 2020

Company industry:
Telecommunications

Education

The Higher Institute for Specific Studies

June 2023

June 2023

Bachelor's degree, Management Information Systems

Egypt

Skills

ADVERTISING CAMPAIGNS
Intermediate
ADVERTISING CAMPAIGNS
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
COMPETITIVE ANALYSIS
Intermediate
COMPETITIVE ANALYSIS
Intermediate
COMPLEX PROBLEM SOLVING
Intermediate
COMPLEX PROBLEM SOLVING
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
MARKET RESEARCH
Intermediate
MARKET RESEARCH
Intermediate
MARKETING STRATEGIES
Intermediate
MARKETING STRATEGIES
Intermediate
PERFORMANCE REPORTING
Intermediate
PERFORMANCE REPORTING
Intermediate
REAL ESTATE
Intermediate
REAL ESTATE
Intermediate

Social profiles

Behance
Behance
behance.net/salma_hesham