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Salma Wagdy, Product designer

Salma Wagdy

Product designer·Goia App

Egypt

Bachelor's degree, Software Engineering

Work experience

Total years of experience: 1 years, 5 months

Product designer

December 2025 - Present

Goia App

Cairo, Egypt Remote

December 2025 - Present

• Problem: Cultural institutions and heritage sites lacked a digital companion that could transform physical visits into immersive,
personalized experiences — leaving travelers, learners, and creators without meaningful context beyond what they could see. the
product had no established brand identity, no design system, and no structured UX foundation to build from.
• Solution: Shaped the app from zero to a fully realized product — starting with a brand identity audit and logo refinement, establishing
brand guidelines, then designing the full UX architecture, a scalable design system, wireframes, high-fidelity screens, and a marketing
landing page.
• Role: Led end-to-end product design across 8 phases — conducted brand identity audit, polished the logomark, defined brand
guidelines, designed UX flows and information architecture, built a component-based design system in Figma, produced wireframes
and high-fidelity UI screens, and delivered a landing page aligned with the app identity.

Company industry:
Tourism, Museum, & Cultural

UX designer

November 2025 - Present

Vodafone Egypt & Mophx – Business Portal

Cairo, Egypt

November 2025 - Present

• Problem: Vodafone Egypts business customers lacked a unified digital platform to manage financial operations — existing solutions
were fragmented, inconsistent, and failed to reflect Vodafones leadership in business digitization.
• Solution: Designed an intuitive, all-in-one business portal enabling business owners and their teams to manage financial operations —
including transfers, payroll, invoicing, savings, and admin controls —with confidence, compliance, and clarity.
• Role: Led end-to-end UX design across 5 phases — conducted product discovery and ideation, performed competitor feature analysis
(benchmarking against Fawry, Revolut, Qonto, and Wise), mapped information architecture and user flows, produced wireframes and
interaction designs, built interactive prototypes, and delivered mid-fidelity UI screens.

Company industry:
Financial Services

UI/UX Designer

May 2025 - Present

Basma Platform

Cairo, Egypt

May 2025 - Present

• Solution: Designed a comprehensive, scalable, multi-service platform offering marriage
facilitation, specialized consultations (family, psychological, religious), and tourism
services with verified providers, secure communication, guardian integration, and
transparent booking/payment systems.
• Role: Design end-to-end UX design for 3 user types across multiple service categories,
created comprehensive user journeys, and UML diagrams. Design the visual identity and
design system while working on three flows with 30+ screens, including RTL Arabic
support.

Company industry:
Software Development
Job role:
Design, Creative, and Arts

UI Designer

August 2025 - September 2025

FLine Marketing agency

Riyadh, Saudi Arabia

August 2025 - September 2025

• Role: Led complete UI redesign from concept to final implementation. Create fashion
forward visual identity with custom typography and layout systems

Company industry:
Software Development
Job role:
Design, Creative, and Arts

UI/UX Designer

January 2025 - August 2025

Whereis

Riyadh, Saudi Arabia

January 2025 - August 2025

unified, responsive dashboard ensuring clarity. Conducted stakeholder interviews, created user flows, and high-fidelity
prototypes in Figma. Delivered a reusable library for agile development.

Company industry:
Software Development
Job role:
Design, Creative, and Arts

Education

Gymnasium

November 2024

November 2024

Bachelor's degree, Software Engineering

Great Britain (UK)

Gymnasium

November 2024

November 2024

Bachelor's degree, UX design

United States

freeCodeCamp

January 2024

January 2024

Diploma, web design

United States

freeCodeCamp

January 2024

January 2024

Bachelor's degree, Web design

United States

Al-Azhar University

January 2020

January 2020

Bachelor's degree, Translation

Egypt

Al-Azhar University

January 2020

January 2020

Bachelor's degree, Translation And Communication

Egypt

Skills

BUSINESS REQUIREMENTS
Intermediate
BUSINESS REQUIREMENTS
Intermediate
COMMUNICATIONS
Intermediate
COMMUNICATIONS
Intermediate
CONSULTING
Intermediate
CONSULTING
Intermediate
EMPATHY
Intermediate
EMPATHY
Intermediate
GRAPHIC DESIGN
Intermediate
GRAPHIC DESIGN
Intermediate
PRIVACY LAW
Intermediate
PRIVACY LAW
Intermediate
RESPONSIVE WEB DESIGN
Intermediate
RESPONSIVE WEB DESIGN
Intermediate
UNIFIED MODELING LANGUAGE
Intermediate
UNIFIED MODELING LANGUAGE
Intermediate
USER CENTERED DESIGN
Intermediate
USER CENTERED DESIGN
Intermediate
USER EXPERIENCE UX DESIGN
Intermediate
USER EXPERIENCE UX DESIGN
Intermediate
END TO END ENCRYPTION
Intermediate
END TO END ENCRYPTION
Intermediate
COMPUTER LITERACY
Intermediate
COMPUTER LITERACY
Intermediate
INTUITIVE NAVIGATION
Intermediate
INTUITIVE NAVIGATION
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
PRODUCT DESIGN
Intermediate
PRODUCT DESIGN
Intermediate
UI UX DESIGN SYSTEMS
Intermediate
UI UX DESIGN SYSTEMS
Intermediate
UI UX RESEARCH
Intermediate
UI UX RESEARCH
Intermediate
USER EXPERIENCE UX
Intermediate
USER EXPERIENCE UX
Intermediate

Social profiles

Languages

English

Beginner

Arabic

Beginner

French

Beginner

Training and Certifications

Certifications
LottieFiles for figma certification
LottieFiles for figma certification

Hobbies and interests

art