Salma Wagdy

• Problem: Cultural institutions and heritage sites lacked a digital companion that could transform physical visits into immersive,
personalized experiences — leaving travelers, learners, and creators without meaningful context beyond what they could see. the
product had no established brand identity, no design system, and no structured UX foundation to build from.
• Solution: Shaped the app from zero to a fully realized product — starting with a brand identity audit and logo refinement, establishing
brand guidelines, then designing the full UX architecture, a scalable design system, wireframes, high-fidelity screens, and a marketing
landing page.
• Role: Led end-to-end product design across 8 phases — conducted brand identity audit, polished the logomark, defined brand
guidelines, designed UX flows and information architecture, built a component-based design system in Figma, produced wireframes
and high-fidelity UI screens, and delivered a landing page aligned with the app identity.

• Problem: Vodafone Egypts business customers lacked a unified digital platform to manage financial operations — existing solutions
were fragmented, inconsistent, and failed to reflect Vodafones leadership in business digitization.
• Solution: Designed an intuitive, all-in-one business portal enabling business owners and their teams to manage financial operations —
including transfers, payroll, invoicing, savings, and admin controls —with confidence, compliance, and clarity.
• Role: Led end-to-end UX design across 5 phases — conducted product discovery and ideation, performed competitor feature analysis
(benchmarking against Fawry, Revolut, Qonto, and Wise), mapped information architecture and user flows, produced wireframes and
interaction designs, built interactive prototypes, and delivered mid-fidelity UI screens.

• Solution: Designed a comprehensive, scalable, multi-service platform offering marriage
facilitation, specialized consultations (family, psychological, religious), and tourism
services with verified providers, secure communication, guardian integration, and
transparent booking/payment systems.
• Role: Design end-to-end UX design for 3 user types across multiple service categories,
created comprehensive user journeys, and UML diagrams. Design the visual identity and
design system while working on three flows with 30+ screens, including RTL Arabic
support.

• Role: Led complete UI redesign from concept to final implementation. Create fashion
forward visual identity with custom typography and layout systems

unified, responsive dashboard ensuring clarity. Conducted stakeholder interviews, created user flows, and high-fidelity
prototypes in Figma. Delivered a reusable library for agile development.