Salman Al Assaf

At Middle East solutions Ltd

Location: Amman, Jordan
Company Industry: Information Technology
Job Role: Administration

•Devise and implement both strategic and tactical digital marketing plans
•Create and implement integrated digital marketing campaigns as planned
•Manage social marketing strategies
•Monitor website metrics to foresee trends and monitor traffic
•Design campaigns to promote products
•Responsible for site analytics and testing to drive growth for ecommerce KPIs. Used a/b and multivariate testing to drive 15% improvement in site conversion. Improved user engagement through detailed analytics and user testing.
•Managed strategic site redesign to improve brand messaging, engage new users, and improve conversion. Resulted in 19% increase in AOV, 8% increase in visit duration, and 3% decrease in bounce rate.
•Grew branded and non-branded organic traffic 80% through site optimization and PR/link-building campaigns. Manage SEO strategy and campaigns to grow user base and improve brand awareness.
•Coordinated affiliate, referral, and social media programs to spur growth and attract new users to the brand. Increased referral traffic by 75% and increased new visitor traffic by 9%.
•Built relationships with vendors to manage all ecommerce technology partners. Integrated several third party technologies: site search, email marketing, and testing software.