Senior Marketing Manager
PepsiCo
مجموع سنوات الخبرة :19 years, 10 أشهر
- Brand Strategy, Marketing Innovation and P&L Management (volume, profit, budget) for the company’s flagship brand Pepsi
- Manage team of 8 multi-functional members including 2 direct reports
- Coaching / mentoring of the broader marketing team on functional / managerial skills
- Leading team to improve organizational health scores
Leading marketing department of 12 people
- Responsible for Global Brand Strategy and Marketing Innovation for Safeguard antibacterial soap: a $700+ Mn brand with core business in developing markets like China, Philippines, Mexico, Pakistan and Africa.
- Accountable for innovation sufficiency, strategy & key P&L elements (volume, product cost, profit and budget).
- Manage team of 8 multi-functional members including 2 direct reports.
- Lead Asia-wide Marketing culture and diversity team to inculcate a “Yes we can win” culture.
- Lead Beauty Care into new markets with key focus on Sub Saharan Africa.
- Brand innovation sufficiency, strategy and P&L (volume, product cost, profit and budget of $15 Mn).
- Lead entire CEEMEA organization’s knowledge and capability building on Africa. Growing Africa is at core of P&G’s strategy of “Touching/Improving lives of more consumers in more parts of the world more completely”.
- Manage a team of 7 multi-functional members (including 2 direct reports).
- Lead Safeguard CEEMEA business (Key markets: Pakistan, Central and Eastern Europe).
- Responsible for brand’s brand innovation, strategy and key P&L elements (volume, product cost, profit and budget of $10 million).
- Manage team of 5 multi-functional members (including 2 direct reports).
- Lead growth of P&G Pakistan’s largest brand Safeguard.
- Responsible for brand’s strategy development and key P&L elements (volume, product cost, profit and budget of $6 million).
- Managing team of 5 multi-functional members (including 3 direct reports).
- Finished top of my class (Gold Medalist) - Asian Development Bank Scholar (Full academic scholarship) - GMAT score 760 (99 Percentile)
On the Dean’s Honor list during entire 4 year Bachelor period.