Head Of Digital Marketing
Syed Junaid Alam WLL - Junaid Perfumes
Total des années d'expérience :12 years, 6 Mois
Handling the online multistore of Junaid Perfumes (Syed Junaid Alam WLL) in Bahrain and the sister company in Pakistan namely House of Oud. The company sells luxury perfumes and cosmetics.
Responsible for achieving online sales targets by handling all the following.
• Handling all the Ecommerce Marketing, Sales and inventory management by coordinating with regional GCC teams in UAE, Bahrain, Oman, Qatar, Kuwait and Saudi Arabia.
• Working on business development plans for emerging markets.
• Handling all the Paid Mediums i.e. Facebook (Meta) Ads Manager, Google Ads, Snapchat Ads, Twitter Ads, LinkedIn Ads, TikTok Ads and Re-targeting for all.
• Handling all SEO.
• Handling all Email Marketing.
• Handling all Content Management and Content Marketing.
• Handling all 3rd party marketplaces like Talabat, Floward, Hunger Station, Amazon, Noon, etc.
• Handling all A/B testing and web optimization of creating new landing pages and graphic designs.
• Handling all 3rd party marketing and advertising agencies.
• Handling all the graphic design work for the online store and traditional media.
• Handling many other things that have not been mentioned here.
• Reporting to the director of the company.
Handling all the online marketing and lead generation strategy via PPC on many different social and search mediums.
• Handling three company portals (websites) to generate Ecommerce business. Two websites are B2B lead generation for furniture delivery service all over the U.S and one is B2C furniture sale website in U.S.
• Responsible to make paid marketing strategy based on target market interests, location, age group and disposable income.
• Responsible to assign budget to all the marketing campaigns of different mediums i.e. Facebook Ads, Google Ads, Retargeting, Email Marketing, SMS Marketing, Influencer and Community Marketing, Cluster marketing and Segmentation.
• Responsible to design social media strategy and execute it. Mediums include Facebook, Twitter, LinkedIn, Instagram, Pinterest.
• Responsible to create Search Engine Optimization (SEO) strategy for organic website visitor growth.
• Reporting on all the strategies using Google Analytics, Firebase and other manual and auto reporting systems.
• Making PNL of all executed campaigns.
• Coordinating with the Logistics, Business Development, Customer Service and Finance team on daily basis.
• Handling a team of five resources i.e. SEO Executive, SMM Executive, Content Developer, Web Developer, Creative Designer and Video Animator.
• Reporting to the President of the company.
• Responsible to promote 12000+ Golootlo partnerships\brands\products and 1000s of Lootlo.pk products via various online mediums i.e. Facebook Conversion Ads, Google Ads with Google Merchant Center, Email Marketing, SMS Marketing, Search Engine Optimization and more.
• Responsible to update their inventories and managing stocks in coordination with the brand alliance and vendor management department.
• Handling the CSR and Delivery Management department creating seamless sync between the two for powerful customer experience.
• Responsible to make keep evaluating the customer journey experience from awareness to order to delivery.
• Responsible for main the presence and updating the product info in collaboration with the vendor management and alliance department.
• Coordinating with International brands to keep their products and brand guidelines intact while promoting them via the Golootlo platform.
• Currently in coordination with McDonald’s, Burger King, Pizza Hut, KFC, Junaid Jamshed, OPTP, Hardees, Domino’s, Dunkin Donuts and more.
• Handling all the Paid campaigns of Facebook, Google Search, Google Display, Retargeting, Dynamic Ads, Product Catalogs, Linkedin and Twitter.
• Working with top Pakistani online publishers to get the brand displayed to the right target audience.
• Executing affiliate marketing projects.
• Devising the entire social media strategy of the two brands via the formation of a content calendar and keeping all the posts scheduled a month in advance.
• Devising all the SEO strategy to make sure the brand is generating organic queries thus minimizing the share of paid advertising.
• Handling a team of web and app developers, social media leads, SEO executives and graphic designers and video animators\editors to get all the above work done.
• Analyzing data via Google Analytics, Similar Web, Sem Rush, and other analytics tools to find our customer journey on the websites and device new engaging landing pages or improve the existing ones.
• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Devising strategies to bring online traffic to the website various online mediums i.e. SEO, Content Marketing, Facebook PPC, Google Adwords, Retargeting, Email Marketing, SMS Marketing etc.
• Devising marketing strategies for conventional mediums i.e. ATL & BTL to create B2B and B2C awareness about company presence to attract potential merchants and investors.
• Developing and maintaining sales funnel both digital and offline of customer journey.
• Coordinating with sales team on daily basis to bring in the best products and services to satisfy customer needs and demands.
• Handling Content Management & Design Department to get content and design work done for the brand.
Generating and handling sales of the company generated through Digital Media i.e. Google Search and Paid ads, Facebook PPC, Linkedin PPC, Re-targeting, Email Marketing, SEO and more.
• -Responsibilities:
•Devising strategies to drive online traffic to the company website.
•Tracking conversion rates and making improvements to the website.
•Developing and managing digital marketing campaigns
•Utilizing a range of techniques including paid search, SEO and PPC.
•Overseeing the social media strategy for the company.
•Managing online brand and product campaigns to raise brand awareness.
•Managing the redesign of the company website.
•Improving the usability, design, content and conversion of the company website
•Responsibility for planning and budgetary control of all digital marketing
•Evaluating customer research, market conditions and competitor data.
•Review new technologies and keep the company at the forefront of developments in digital marketing.
-PPC/Paid Marketing
•Plan, manage, and execute Paid Search & Paid Digital Media campaigns, including but not limited to account setup, strategy development, organization, optimization, and management.
•Manage media vendors, contracts, pay outs, budgets, accruals and invoices.
•Day to day implementation of PPC tactics on all channels which includes Retargeting, Social
•Media (Facebook Paid Posts), Search and Mobile Affiliate Marketing.
•Research PPC trends and identify new opportunities, develop test strategies for new channels and analyze potential.
•Present weekly PPC/Display findings to senior management and provide clear next step action items based on data analysis and Cost Per Acquisition trends
•Develop A/B and Multi-Variate testing strategies including, but are not limited to testing ad copy/ bid strategy/price strategy, CTA.
•Analyze results from both an acquisition and retention perspective, taking into account the life time value of the subscription.
As Corporate Sales Manager:
• Designing communication strategies for different one-to-one and one-to-all communication mediums with following advertising mediums.
o ATL - TV, Print, Radio, billboards
o BTL - Expos, Product Demos
• Bringing National and Multinational companies to the venue for corporate events.
• Making customized proposal for each client.
• Generating Sales for the corporate department by running a corporate sales team.
• Distributing different venues and categories of business to each sales officer and getting targeted results for the company given target.
• Bi weekly sales target meetings and reporting from the sales team.
As Brand Manager:
• Bringing new National and Multinational company branding to the Park and Club.
• Making creative presentations for pitching to the clients.
• Handling all the Indoor and Outdoor ATL and BTL activities of Aladinpark and Pavilion End Club.
• Making new sales strategies in regards to Park rides ticketing, park and club events and new customer promotions.
• Analyzing consumer insights for new sales and marketing startegies.
• Managing all the social media of the Park and the Club i.e. Facebook, websites, blogs and others.
• Handling the Creative Team and getting new artworks for sales and marketing and branding and promotions both for Aladin Amusement Park and Pavilion End Club i.e. logos, billboards, stalls, standees, flyers, posters, backdrops etc.
• Handling all the print and television media i.e. newspaper ads, promotions and TV scrolls.
Digital Advertising Specialized
ATL, BTL, Print & TV Communication Specialized
