Salman Waheed

Assistant Manager Marketing at Master Group of Industries

• Pakistan - Lahore
• My current job since January 2022

1. Execute a comprehensive brand strategy aligned with company goals, emphasizing unique value proposition and market positioning.
2. Identify and appeal to target customer segments, ensuring consistent branding across all channels.
3. Collaborate with product development department for new series aligned furniture launches.
4. Plan and execute marketing campaigns, creating content for various channels.
5. Monitor campaign effectiveness, conduct market research, and make data-driven decisions.
6. Develop relationships with media, influencers, and partners for brand coverage.
7. Craft compelling brand narratives and manage the marketing budget efficiently.
8. Monitor brand performance metrics, analyse data, and lead a team to execute branding strategies effectively.
9. Boosted showroom traffic by 56% and sales by 33% through a successful outdoor campaign.
10. Elevated online sales by 27% through precise targeting strategies.