Senior PPC / Digital Marketing Manager
Axact
Total des années d'expérience :15 years, 6 Mois
Managing over $500k per month PPC Advertisement.
Managing PPC team and make sure that there is zero percent error in their work.
Managing and Execution responsibility of SEO, Email Marketing, SMS Marketing and Broadcasting as well.
Directly coordinate with Clients, directors, stake holders to ensure the best leads generation which leads to greater revenue each month.
Managing PPC on Google Adwords, Bing Adcenter, Linkedin, Facebook, Twitter and career builder.
Coordinate with sales teams as well to align the advertising strategies with them.
Provide requirements to Brand department for advertising and promotional material (Websites, Landing pages, banners, emails draft etc).
Create search and content campaigns, with keywords research, negative keywords, bidding, budget management, a/b landing pages testing, position setting, scheduling, language, conversion management, managed placement, continuous monitoring of automatic placements, remarketing, quality score improvement and continuous monitoring, provide leads within the target CPL and so on.
Pacing and Reporting against client’s needs and expectations.
Perform Keyword research and keyword development for any market
Write ads using different techniques
Manage bids and develop strategies to increase the effectiveness of our paid search campaigns
Create and optimize landing pages which convert at high levels.
Create daily reports with full analysis of campaign statuses
Proactively make strategic PPC campaign recommendations. Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns.
Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
Optimize landing pages for search engine quality score.
Launched CMS based landing pages for PPC where PPC analyst can change from Meta to Footer Content for increasing the Quality score of the keywords.
Tools working with: Adwords Editor, Adcenter Editor, Google Insigth, Google Analytics, Keyword tool, and all other related tools.
Google Certified Authentication: http://www.starttest.com/9.0.0.0/transcriptview.aspx?r=1&code=I007EFD6FFA6B0369027AF674F867FC64E6C94406
Planning, advertising, public relations, product development, distribution, and research
Marketing analysis for competitive organizations.
Bulk email marketing, Sms marketing, Blog writing and Content writing.
Search Engine Optimization.
Supporting the marketing manager and other colleagues.
Communicating with target audiences and managing customer relationships.
Advertising and marketing research to catch the targeted audience. Managing the production of marketing materials, including Banners, Content, and e-newsletters.
Serve for New marketing opportunities.
Make the products attractive and competitive.
Come up with new features on the basis of research.
Creating distribution Channels & Affiliates and partnership plans and procedures.
Creating marketing campaigns on google, facebook, yahoo and via email and Evaluate marketing campaigns.
Liaise with Account Executives, Relationship Managers, Sales, Product Support Consultants and Technical Teams to ensure swift resolution of any technical/support issues.
Responsibility of sales operations and managing sales team.
Acting as PDCA - Project Coordinator as well.
Supporting Manager Sales in generation of creative ideas.
Maintaining all the reports: Responsibility of monthly and mid check reports for each associate and their evaluation.
Allocating monthly targets to each associate based on their seat.
Monitoring of Sales Associate such as Close Won Analysis & Comments, Daily monitoring of content such as emails and etc.
Help Content team in Research and Development.
Marketing and selling of internet based B2B services to worldwide customers.
Marketing analysis of B2B industry and Implement upcoming strategies in the department to achieve the organization objectives.
Prepare all the sales training material for new associates i.e. Sales Training Manual, Training Agenda & Quizzes.
Made the Recruitment Plan for sales department to ensure to get suitable associates for sales department.