Senior Account Executive
Fortune Promoseven
Total des années d'expérience :17 years, 1 Mois
Liaising between the Client, Creative team, Strategy & Planning, Media and Production to ensure all parties are aligned with the requirements and objectives of the brand
Managing the Batelco account, Bahrain‟s leading telecom provider, creating their nationwide re-branding & handling large award winning campaigns such as Formula One, the World Cup 2010, Infinity amongst others
Worked on the Bahrain International Circuit‟s Formula One campaign & created the concept of „Student Brand Ambassadors‟ enabling the brand to come to life
Adding value to the creative process by providing relevant information about product information, consumer insight, competitor understanding, budget & timelines to develop the creative brief
Coordinating with the Client and Financial Administrator to ensure accurate and timely billing, monitoring ongoing costs throughout individual campaigns
Developed the business plan including the situation analysis, distributional tactics, guerilla marketing and product placement for investors
Managed and provided shooting schedule, prepare call sheets and assist director in communication with the rest of the crew
Set photographer
Developed the creative brief for a successful pitch to the Museum of Science‟s “Colossal Fossil” exhibit
Compiled and trafficked media plan to radio and television stations
Employed research databases to gather empirical evidence as support for the agency‟s strategic decision
Raised finance for the Annual Fund to reach specified goal; received recognition for generating unusually high donations of up to $1000
Positioned Emerson as the hub of communication to alumni and parents and tailored effective persuasion style for different caller segments
Worked on a successful pitch to the Gulf Holding Company, which resulted in an integrated marketing campaign for the first “downtown” area in Bahrain
Presented recommendations towards the re-branding strategies used in a winning pitch to the Kuwait Asset Management Company
Organized and headed meetings between client and creative departments to facilitate strategy discussion
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