Salman Naeem

Responsible for the Groups Advertising, Digitalization and Marketing.

- Devising digital strategies for eCommerce and B2B clients from the retail industry based on marketing insights and decisions that arise from the analysis of data about or from client's consumer/customers/client
- Developing and managing digital marketing campaigns Facebook, Instagram and Email Marketing
- Install trackers on web assets using Google Tag Manager
- Tracking conversion rates and making improvements to client website
- Utilizing a range of techniques including paid search and SEO
- Overseeing the social media strategy for clients
- Managing team of community executives for brands and product campaigns
- Managing the redesign and infrastructure change for ecommerce projects migration from Magento to Shopify
- Improving the usability, design, content and conversion of client's websites
- Responsible for budgetary control of all paid media
- Evaluating customer research, market conditions and competitor data
- Review new technologies and keep the company at the forefront of developments in digital marketing
- Facilitate client’s product visions by researching, conceiving, wireframing, prototyping, and mocking up user experiences for digital products.
- Make strategic design and user-experience decisions for client’s digital products related to core, and new, functions and features
- Take a user-centered design approach and rapidly test and iterate designs of digital products
Projects:
- www.sapphireonline.pk \[Conversion rate optimization & Paid Media\]
- www.elan.pk \[Customer Experience & Global SEO\]
- Army Museum App \[Beacon based technology solution\]
- www.daletec.com \[Lead Generation & Global SEO\]
- ViralThrob \[Campaign Management Software Email & SMS\] (internal project)
- Hyve \[Help Desk & Customer Mapping\] (internal project)
- www.ppoll.pk \[Survey & Empirical studies project\] (concept development phase)
- Unnamed Project \[Social Platform + Marketplace for Fashion Designers\] (Ideation Phase)

- Business Analysis \[requirement gathering\] of processes to implement Microsoft Dynamics CRM
- Collect and analyze customers’ data to spot trends and asses the response of different campaigns to find correlations between different data sets
- Manage and increase the effectiveness and efficiency of Support Services (HR, IT and Finance), through improvements to each function as well as coordination and communication between support and business functions.
- Strategize production of Digital Assets and assist the Digital Assets team for generating online leads
- Manage and coordinate between all marketing campaigns BTL and ATL.
- Generate dashboards for Management via Google Analytics.
- Manage digital campaigns for Google, Facebook and Twitter paid and organic.
- Improvement in operational systems, processes and policies of the Hospital Operations specifically for marketing automation & customer engagement

Develop an understanding of the client’s business environment and strategy.
- Collaborate with the team to define project objectives, set key performance indicators, and establish project approach.
- Advised and enabled clients to integrate online content and online interactions with their existing marketing strategies.
- Empower clients with knowledge why buying online media is the future
- Improve clients’ sales and business development processes and effectiveness using B2B and B2C marketing strategies
- Conduct business analysis, act as liaison between IT department and design wireframes for ERP implementation project.
- Conduct research and brainstorming sessions on digital projects.
- Perform competitive analysis and identify gaps and opportunities in the marketplace.
- Keep abreast of emerging behaviors, technologies, and companies that are changing strategies;
- Content writing and digital innovation.
- Lead and collaborate client engagements on a day to day basis.
- Select appropriate frameworks, tools and approaches to use in solving client problems.
- Demonstrate domain knowledge and expertise in a range of skills, such as business model development, financial modeling, product portfolio planning, organizational strategy, and go-to- market models etc.