Digital Marketing & Ecommerce Manager
Advanced Technologies
Total des années d'expérience :13 years, 1 Mois
Managing 2.76M direct-to-consumer e-commerce business for gadgets & lifestyle company (2500+ SKUs). Responsible for leading e-commerce and digital marketing business strategy and building product road-map. Drove continuous 185% compound annual revenue growth (2300% increase in monthly sale in 3 Years)
Key Responsibilities:
o Develop relevant marketing plan and continuously evaluate it to achieve both financial and non-financial objectives of the company
o Conduct individual product & keyword research and prepare product listing template. Verify product listing prepared by content team
o Understand both online & offline market trends of gadgets and lifestyle products by using different digital & none digital tools and produce bi-weekly trend report and bi-month sales forecast report
o Audit both site structure & content, conduct competitor analysis and produce monthly Search Engine Optimization (SEO) strategy to be followed by development and content team
o Handle promotions and re-marketing campaigns in leading search engines, social medias and ad server platforms
o Work with development, testing team and 3rd party gateway api (payment and shipment) teams
o Coordinate with inventory, procurement team and different vendors when needed to make sure required products availability in stock
o Manage daily sales, logistics and after sales support operations
I was responsible for re-arranging company’s digital assets as per it’s brand guidelines and different financial & ethical objectives.
For this I have completely re-designed company’s Corporate Website, develop an entirely new Intranet with Self Service Portal and a Vendor Management System. Along with I build a comprehensive digital media strategy for corporate website & profile and applied it via different SEO and SMM methods.
Key Responsibilities:
o Present company’s brand, values and legacy positively in different search engines and social media platforms by using various SEO & SMM methodologies
o Re-design/develop company corporate website
o Plan and lead development of intranet & self-service portal and vendor management system from scratch
o Conduct risk assessment and assign proper security for corporate website, by using Web Application Firewall, Malware Removal Apps, DDoS & other threats protection tools
o Administrate both intranet and corporate website portal and it hosted server
I was responsible for developing 3 different e-commerce websites, doing competitor analysis and keyword research of major products and developing digital marketing strategy.
I have successfully delivered my objectives and it made significant impact on company’s sales (both online & by phone) via organic searches.
Key Responsibilities:
o Design, develop and test 3 ecommerce websites for company’s different brands
o Setup various monitoring and analytics tools (such as Google and Bing Analytics and Webmaster tools)
o Run competitor analysis and key word research for each products and develop content
o Prepare digital marketing strategy for each websites separately
o Run different search engine and social media awareness campaigns
o Administrate and manage product listing and inventory
o Report to sales & marketing manager
Key Responsibilities:
o Develop WordPress & Magento templates as per drawing and lead instruction
o Setup different webmaster tools and 3rd party application plugins in clients websites
o Administrate companies VPS and hosting platform
Executive Masters in Business Administration