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Sama El Lakany, Founder & Marketing Manager

Sama El Lakany

Founder & Marketing Manager·Rafeeqy

Egypt

Bachelor's degree, Marketing

Work experience

Total years of experience: 8 years, 5 months

Founder & Marketing Manager

August 2025 - Present

Rafeeqy

Cairo, Egypt

August 2025 - Present

Established and launched a fresh dog food business, achieving early profitability and managing all operational
aspects, including financial tracking and balance sheets.
Developed tailored product packages and promotional offers, cultivating a loyal customer base.
Conducted market research to understand client needs and inform product development and marketing
strategies.
Implemented marketing campaigns, enhancing brand visibility and audience engagement.

Company industry:
Management Consulting

Social Media Manager

January 2024 - Present

The Car Spa

Cairo, Egypt Hybrid

January 2024 - Present

Utilizing social media marketing to attract customers.
Creating engaging social media content, running promotions, and managing online reputation.
Implementing local marketing strategies, such as partnerships with nearby businesses.
Implementing loyalty programs to retain customers and creating attractive package deals.

Company industry:
Automotive Dealership & Distributor

International Baccalaureate Drama Teacher

August 2024 - August 2025

Carleton College International School

Cairo, Egypt

August 2024 - August 2025

Developed creative and interactive lesson plans.
Directed and produced student performances.
Taught acting techniques, including improvisation, voice, and movement.
Guided students in scriptwriting, storytelling, and costume design.

Company industry:
Accounting

Homeroom Teacher (American)

August 2020 - August 2024

Nermein Ismail Schools

Cairo, Egypt

August 2020 - August 2024

Managed classroom behavior and supported learning with engaging lessons and activities.
Created and uploaded content, assignments, and assessments on the Blended Learning Board.
Organized end-of-year performances and school events.

Company industry:
Higher Education

Co-finder

January 2018 - January 2023

Silver Spark

Cairo, Egypt

January 2018 - January 2023

Online advertising campaigns and arranging events.
Improve marketing efforts and sales through thoughtful marketing initiatives.
Create compelling social media content, including videos, images, and polls based on the target audience.

Company industry:
Industrial Production

Education

-BBC INTERNATIONAL SCHOOL -BRITISH UNIVERSITY IN

January 2014

January 2014

Bachelor's degree, Marketing

Egypt

Skills

BRAND MANAGEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
ANALYTICAL SKILLS
Intermediate
ANALYTICAL SKILLS
Intermediate
CONTENT CREATION
Intermediate
CONTENT CREATION
Intermediate
CREATIVITY
Intermediate
CREATIVITY
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
ENTREPRENEURSHIP
Intermediate
ENTREPRENEURSHIP
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MARKETING RESEARCH
Intermediate
MARKETING RESEARCH
Intermediate
SOCIAL MEDIA MANAGEMENT
Intermediate
SOCIAL MEDIA MANAGEMENT
Intermediate
STRATEGIC MARKETING
Intermediate
STRATEGIC MARKETING
Intermediate