Samah Ayoub

Modern Media (Play 99.6, Sunny 105.1) Amman - Jordan
Marketing and Promotions Manager January 2012 - February 2013
• Successfully managed a team of 4 people with multiple departmental roles.
• Developed marketing strategies, yearly marketing plans and budgets.
• Created ideas and concepts tailored to client needs.
• Designed and implemented large scale events and competitions.
• Managed and established partnerships and sponsorships.
• Coordinated between presenters and other departments.
• Oversaw the compatibility of on-air content with the stations' brand image.
• Monitored all marketing activities and advertising for both radio stations.
• Managed the stations' branding through the development of various tools and designs.
• Led the communication initiatives for the phasing out of Sunny 105.1.

Modern Media (Play 99.6, Sunny 105.1) Amman - Jordan
Promotions Officer January 2011 - December 2011
• Created ideas and concepts for internal/external advertising and promotions.
• Successfully managed the implementation of promotions on-air and off-air.
• Coordinated between the sales department and the promotions department.
• Monitored all on air and on ground competitions and events.
• Coordinated between the presenters and other departments.

Safeway/TSC, Amman - Jordan Amman - Jordan
Marketing/Loyalty Promotional Coordinator September 2009 - December 2010
• Successfully planned, launched and ran a new Loyalty Program for Jordan.
• Managed all loyalty program in-store promotion events and activities across all TSC stores.
• Worked on advertising campaigns and media bookings.
• Developed in-store event concepts and monitored implementation.