Branding Manager
National Bank of Abu Dhabi
Total years of experience :14 years, 5 Months
- Provide 360-degree branding, design and production to NBAD Group.
- Manage resources, vendors, timelines & projects while working across for different departments to deliver assignments.
- Continuously explore the best practices in design & production industries to secure professional outcome for all projects.
- Project-manage the rebranding needed for NBAD touch points such as Stationery, Branch signage, ATM surrounds, Internal signs, marketing collaterals, etc.
- Identify & propose ways to fix any branding consistency issues.
- Brief Group Procurement & Commercial Management about the technical specifications of each job that has to go for printing and production. - Develop images/photos/graphic archives for all jobs done for NBAD Group & Subsidiaries.
- Ensure consistent visual brand guidelines and provide creative consultation and designs to NBAD international network, expanded over many countries where NBAD has presence.
-Create art direction to internal and external resources and suggest improvements as and when required.
- Trouble-shooter for technical issues with design & printing.
- One stop shop for internal/external design & production.
- As owners of the brand guidelines, constantly develop, maintain and evolve the brand identity over time.
- Implementing the on-going ‘look & feel’ improvement project of NBAD in UAE & overseas branches.
- Develop in coordination with H-Brand a yearly communication and project plan for activities.
- Develop or evolve contents/designs for each activity in coordination with HR units and G-Marcom internal and external communication specialists.
- Support in Media-booking activities.
- Coordinate various productions of activities such as Reports, Brochures…etc.
- Logo registrations and IP protection for NBAD.
- Develop and implement event themes /branding for F1, AGM, GFMF, LSA, Career Fairs and other sponsorship activations.
Meet with clients for briefing on product or design.
* Select colors, images, textures and shapes to create the layout.
* Select the size and arrangement of the different elements.
* Use computer software to create electronic versions of designs.
* Employ color, type, illustration, photography, and various print and layout techniques when designing
project.
* Design logos for products and businesses.
* Develop signs and graphics.
* Create promotional displays, packaging, and marketing brochures.
* Develop the layout and production design of magazines, newspapers, journals, corporate reports, and other
publications.
* Meet with art directors to collaborate on design.
* Perform research on competitors and market trends.
* Assign technical specifications for final designs to obtain quotations from vendors and send to printers.
Meet with clients to for briefing on a product or design.
* Select colors, images, textures and shapes to create the layout.
* Select the size and arrangement of the different elements.
* Use computer software to create electronic versions of designs.
* Employ color, type, illustration, photography, and various print and layout techniques when designing
project.
* Design logos for products and businesses.
* Develop signs and graphics.
* Create promotional displays, packaging, and marketing brochures.
* Develop the layout and production design of magazines, newspapers, journals, corporate reports, and other
publications.
* Meet with art directors to collaborate on design.
* Perform research on competitors and market trends.
* Assign technical specifications for final designs to obtain quotations from vendors and send to printers.