Brand Manager
AG International
Total years of experience :11 years, 10 Months
Social Media Manager - Astor International - (Current)
• Social Media Manager: Handles brands like Revlon Pakistan, Freeman Pakistan, Jolen Pakistan, LANA and Godrej Pakistan.
• Establish social media strategies for LIKES and Lead generation.
• Develop promotional campaigns on social media and integrate it with on-ground activation.
• Develop Facebook Posters with graphic designer.
• Work on Facebook ads and sponsorship stories.
Promoted to Brand Manager for Revlon and Godrej: (Current)
• Currently working on building a beauty Salon team for Revlon Cosmetics.
• Developing products and handling.
• Develop BTL and Promotional activities.
• Launching new products.
• Handling Market research. (Surveys)
• Handling P.R
• Handle vendor dealing and co-ordinate with creative agency for TVC and Radio ad.
• Monitor entire stock and prepare order sheet for ordering new stock.
• Handle all B.A issues and work to get more B.A doors to boost sales overall.
• Managed and handled biggest Sindh festival fashion show in feb 2014 for sponsorship.
• Maintain a check and balance on Sales & distribution team.
• Does outdoor survey.
Key Account Manager (Brand Strategy & Sales) - at Evenire Pvt. Ltd (Jan’13 - Dec’13)
• Clients: DHA, Safewell Securities Pakistan, Atrium Mall, Schwarzkopf Pakistan, Dawn News, Green Roots, Habit Furniture, Igloo Pakistan, Atlas battery
• Client handling.
• Strategy building.
• PR building.
• Introduced a new herbal brand in Pakistan by the name of Green Roots from content creation to establishing taglines to packaging to website.
• Clients: Zong, Zong Flutter, Tang, Kraft Foods, Engro foundation, Colgate Palmolive, Kurkure Pakistan, Silk Bank
• Content creating
• Strategy building with the team. Built Zong Circle strategy.
• Built Facebook game applications flow.
• Built Eid campaign strategy for all clients.
• Learned Media planning.
• My agency, creative Jin won South Asia Digital Agency of the Year 2012 and Pakistan Digital Agency of the Year, Creative Jin - Silver.