سمر korban

Key accounts: Sustainability: TCI (The Change Initiative)
FMCG: Kraft (Toblerone - Cadbury - Flake); Arla (Lurpak - Puck - Dano - The Three Cows)

Responsibilities
• Lead full-range servicing of the accounts: brand management activities for global brands, project management of 360 campaigns, with focus on shopper marketing
• In cooperation with the strategic planner define the strategic approach towards consumer engagement and campaign integration to create a holistic and insight-led brand experience
• Identify new business opportunities and lead new business pitches, externally and organically
• Oversee project delivery: project management, client satisfaction and an account’s overall financial performance
• Develop solutions for category management, retail Intimacy & in-store strategy leading to the creation of trade and shopper materials & POSM, along with implementation, with aim to drive traffic in-store and increase the conversion at point of purchase.
• Negotiate with suppliers on promotions, offers and events

Function Communications Specialist
Clients Dubai Health Care Authorities - Healthcare (Diabetes Campaign) (Publicis)
Al Maabar - Real Estate (Lowe Mena)
Xerox Mena - Technology (Al Wazzan PR)
Oasis Water - FMCG (Iris PR)
AL Shirawi, MEFMA - Facility Management (LimelightPR)
Rubicon ((LimelightPR)

Functions 1-Fully servicing a large portfolio of Accounts: Perfumes Yardley - Banking Badr al Islam - FMCG Ferrero
Kraft - McVities - Nestle Pure Water - Maggi - Energy, Healthcare, Industry & Real Estate Tatweer
Hospitality Sofitel Corporate Tetra Pak - Technology HP
2-Job Description:-Leading & managing client servicing activities for local & international accounts.
-Maintaining and expanding relationships with existing clients & assisting in pitches
(when requested) with potential accounts.
-Monitoring research & compiling analyses on competition, markets, and audiences
-Preparing & delivering all presentations to clients.
-Initiating & executing various PR activities & events along with supervision & control of press
material distribution to journalists.
-Developing & managing all aspects of related corporate communication;
-Development & Monitoring of Website, & Intranet activities along with all Media related material.
-Direct involvement in all MARCOM activities as of planning, implementation, & supervision along
with CRM practices
-Managing & supervising full adverting campaigns related to assigned accounts.
-Assisting in media strategy’s & budgets related to accounts.
-Sourcing promotional material & full coordination with suppliers.
-Supervising & training the account executives team.
-Completing all administrative functions related to accounts.
-Maintaining & applying confidentiality practices for all accounts.