Sales and Marketing manager
Oriflame
Total des années d'expérience :20 years, 5 Mois
Conducts marketing researches, recommends advertising
plans, sales promotional programs, pricing policy, marketing
objectives and necessary actions to boost company's market
share & profits.
. Sales forecasting and production planning, Product
development liaison and budget control.
. Preparation of Brochures and Circulars.
. Responsible for staff management functions (examples:
training, recruiting).
. Responsible to maintain ongoing sales funneling and
forecasting activities through use of Client Relationship
Management system.
. Daily and weekly sales corporate reporting.
. Analysis of market, competitors and concentrating efforts to
capture the market.
. Analysis and suggestion of any new product or product line
development.
• Planning & budgeting, production and implementation of all in store activities, including point of sales materials and promotions
• Manages the point of sales material (including budget, logistics, distribution, assortment)
• Collaborates with product managers and marketing team to build sales promotions and product communication
• Collaborates with sales teams to turn the selling stories into sales tools to effectively present the brands, the products and the marketing initiatives to their customers
• Collaborates with marketing intelligence resource to read and report results of activities and to provide recommendations and forecasts
• Supports local teams in the execution of the activities and in achieving their sales and budget objectives, while ensuring the desired product benefits and brand values/equity are properly communicated
• Supports local teams in the execution of their training programs;
• Ensures that the local feedback is taken into account by regularly visiting sales teams, customers and stores.
• Ensures efficient spending of central budget and supervises the trade marketing spending in the Implemented and evolved high-impact strategies to target new business opportunities and new markets.
• Managed the in-house advertising program consisting of print and media collateral pieces.
• Conducts marketing researches, recommends advertising plans, sales promotional programs, pricing policy, marketing objectives and necessary actions to boost company's market share & profits.
• Sales forecasting and production planning, Product development liaison and budget control.
• of Brochures and Circulars.
• responsible for the overall sales effort in order to achieve the objectives of the Branch
• Responsible for staff management functions (examples: training, recruiting).
•Responsible to maintain ongoing sales funneling and forecasting activities through use of Client Relationship Management system.
• Daily and weekly sales corporate reporting.
• Analysis of market, competitors and concentrating efforts to capture the market.
• Analysis and suggestion of any new product or product line development.
• Overall development of image of the division and/or organization with an excellent public relations network.
• Create and help promote a positive atmosphere in the workplace that is conducive to enhanced positive output
•Developing annual brand/category plans supported by detailed support expenditure budgets consistent with overall strategies, policies and procedures in order to achieve company volume, share and profit objectives.
•Conducts marketing researches, recommends advertising plans, sales promotional programs, pricing policy, marketing objectives and necessary actions to boost Company's market share & profits.
Sales forecasting and production planning, Product development liaison and budget control.
•Directing company advertising/PR.
Implementation of agreed operational plans to maximize trade outputs (distribution, display, pricing, promotions)
•Preparation of Brochures and Circulars.
Analysis of market, competitors and concentrating efforts to capture the market.
Analysis and suggestion of any new product or product line development.
•Overall development of image of the division and/or organization with an excellent public relations network.
• Create and help promote a positive atmosphere in the workplace that is conducive to enhanced positive output
1.Defining and executing marketing plans and strategies to meet or exceed the company’s revenue plan
2.Directing tactical plans, Identifies the types and specifications of new products to be promoted to meet the market demands and requirements.
3.Developing annual brand/category plans supported by detailed support expenditure budgets consistent with overall strategies, policies and procedures in order to achieve company volume, share and profit objectives.
4.Manage activities with respect to product, packaging, price, distribution and communication in order to achieve stated brand/category objectives.
5.Monitor brand/category performance in terms of sales, product and contribution as well as evaluation of brand cycle plan results in order to recommend/identify consumer focused solutions to ensure the achievement of stated brand/category objectives
6.Execute reports in an accurate and timely manner.
7.Marketing plan for the whole line of products
Directing company advertising/PR.
Conducts marketing researches, recommends advertising plans, sales promotional programs, pricing policy, marketing objectives and necessary actions to boost Company’s market share & profits.
Above and under the line promotion.
Interacting with all levels of management as well as costumers
Utilizing mathematical skills in budgeting and profit and loss concepts negotiating
Hiring employee, performanceappraisal formation
Adjusting sal;aries, incentives, rewarding and punishment system.
Identify and analuse market
Product development
Creat and monitor strategic marketing plans
Sales forcasting and production planning.
Training for whole company
Giving lectures all over Egypt
Follow up sales team to achieve target
Promotion of product to achieve target
Studied:L Finance, Economy, Managment, Marketing, Accounting, Investment, International marketing, Personnel Selling, Consumer behavior, E-business, MIS,