Digital Marketing Manager
Saltside Technologies
Total years of experience :11 years, 11 Months
Saltside was founded in 2011 in Sweden. Today, we are over 600 employees with offices in 7 countries. We are currently running online marketplaces in Sri Lanka (ikman.lk), Bangladesh (Bikroy.com), Ghana (Tonaton.com) and Nigeria (Efritin.com). The first 3 are the biggest online classified sites in their markets.
Some of my responsibilities of handling Online Classifieds in the frontier markets are:
- Strategy development with country heads
- Media planning based on strategy and past performance
- Quarterly and monthly performance reporting
- Achieving quarterly conversion targets
- Budget controls and performance regulation
- SEM operations & reporting - Creation, Structure, Creatives, KWs, Analysis & Reporting
- Bidding platform proficient - Double Click Search & Marin
- Media buying through Google, Facebook, Bing, Instagram, Email, Affilliate & App marketing
- Regular updates on latest trends and techniques in the market and frequent testing
- Regulation of App performance through App channel partners like Glispa, Jampp, Taptica, Facebook, Google, Tyroo, Beintoo
- Formulating, testing, applying and optimizing the app push notification strategy
- Familiar with App tracking and analysis tools like adjust and Mixpanel
Ad Sales focus
- Function as a Subject Matter Expert(SME) providing guidance and supervision to the global sales team(18+ members) towards client reqeusts and concerns
- Sales Reporting & Auditing
- Double Click & AdSense revenue optimization
Highlights:
• Bestowed with the Quarterly Awards for Best Performer - Q4 2012 & Q1 2013 and Best Account Analysis - Q4 2012 & Q1 2013.
• Received the CEO Appreciation - Highest Client Spend Award for Q4 2012 Globally and several appreciations from Senior Account Leads & Managers for handling special client reporting activities.
• Selected as Yahoo SAMO Department Induction Training Topper and the Yahoo CEO Challenge Contender, out of Global Top 10 Finalist with the best revenue generating ideas.
• Provided strategic inputs to Yahoo Patent Portfolio and attained the Yahoo Bravo for this contribution as well as recommended high level patented product to the higher senior management for Product investment.
Key Responsibilities:
• Leading the strategic development and management of digital strategy, Operations & Reporting, Account Management in Travel & Education Vertical.
• Provided direction to a team of US based Senior Account Managers, Search Optimization specialists and clients in efforts to drive revenue from the digital channel.
• Developing digital plans, performance reporting, analysis and optimization recommendations across search channel, providing day-to-day support in maintaining and optimizing online search advertising campaigns.
• Providing oversight for a sophisticated global Search program in addition to monitoring advertiser spend on a daily basis and identify opportunities for bid and budget increases.
• Driving focus on KPIs that vary by campaign/program and handling Client & Director Reporting, Client Presentations, Account & Customer Analysis, Account optimizations.
• Managing a network of multiple in-market digital operating agencies and pushing for creativity and performance, aligning with digital efforts to drive channel success client proposals to bring in more revenue and enhance KPI Performance.
• Participating in quarterly reviews and offering ideas and suggestions to improve and evolve reporting processes, and creatively engage clients in the projects of the vertical.
• Supporting the creation of insightful analysis and engaging reviews, gaining the trust of client and strengthening relationship with them; managing customized client presentations and competitive dashboards to help clients track their progress and improve position.
• Leading the translation of client briefs into innovative Search & bidding and budgeting opportunities that excite clients and exceed their objectives.
• Demonstrating ability to create competitive and client dashboards with raw data on MS Excel as well as analyze raw data, draw conclusions, and develop actionable recommendations for devising robust Account and campaign setup as well as involving data crunching and doing trials of different templates to make it as meaningful as possible for the client.
• Providing subject matter expertise on search and digital strategies to members of higher Management to facilitates Vertical Tracking as well as coordinating reporting mechanism and providing KPI projections at vertical level.
• Proactively monitoring and evaluating developments in the digital landscape for implications to search strategy and managing daily operational activity, prioritization & planning of client tasks for progressive critical client deadlines.
• Incubating new opportunities & channels for driving digital demand & trial. Promptly attending client calls and discussions & adhering to clients Ad hoc special requests.
Highlights During Trainings:
• Learning to take a holistic approach to media planning and buying that allows to integrate all digital channels and measure cross-channel influence, both online and off.
• Gaining comprehensive knowledge in varied subjects encompassing training History of the Internet, Search Data and Business Strategy, SEO, adherence to Google Webmaster guidelines and best practices, Google Adwords, Google webmaster tools, Keyword Research, Pay per Click, On/Off page Optimization, Universal SEO, (Video/Image/PPT/Document Optimization), Google Places.
• Learning to create balanced attribution models to measure the ROI of every media spent from Suresh Babu, Entrepreneur and Online Marketing Expert and Enthusiast.
• Managing Facebook Page for Midnight Hunger Solutions, Khao Miyaa, Honey Singh Page, I-Wash, MJ Vaibhav, encompassing customer engagement, increasing number of likes, crisis management.
• Making Sense of Blog Traffic Statisitcs through Blog/Website tracking -Google Official Blog, Search Engine Land, Avinash Kaushik, Matt Cutts and Inbound Marketing Hub Spot.
• Using multiple search marketing tools including Google Trends, Google Keyword Research, Google Analytics, Google Insights, Google Adwords, Google Webmaster Tools, Advanced Web Rankings and Microsoft Excel.
• Exploring and maintaining research, innovations and changes that affect media / site planning and buying.
• Providing creative analysis and recommendations when appropriate to improve media performance and providing research support during development of Objectives & Strategies and plans.
Other Trainings & Certifications: • Digital Marketing & Media Planning • Google Adwords and SEM Reporting • Google Analytics • Bing Ads Certified Professional Workshops & Seminars Attended: • PPC workshop India, Ranjan Jena held at Ibis Hotels, Bangalore • Social Media Week, Bangalore(5 day seminar) • OME Community member(Online Marketing Enthusiasts Community),Christ College, Bangalore • Google Engage Conferences for agencies, Grand Ashok Hotel, Bangalore • Digital Analytics India Symposium, Adobe & Cognizant held at Leela Palace Hotel, Bangalore • Commodity Workshop on Commodity Derivatives, Karvy COMTRADE & MCX. • Business Analysis Workshop, Mindmap Informatics Pvt. Ltd.