SAMBIT راي

Degree/Diploma Institute/University Year P.G.D.M Additional specialization: Human Resources Indian Institute of planning & Management, Delhi 2007- 2009

I obtained first class first in my masters of Marketing,and scored record marks in subject areas like- Advertising, Consumer Behavior and Strategic Management. PROJECTS DURING M.B.A Advertising project, Ogilvy and Mather The project involved performing a survey during the Sprite campaign (Kung fu Ad), which highlighted the creative brief & targeted audience, along with the consumer insight & strategy planning of the organisation. Consumer Behaviour project The project aimed to analyse around 100 consumers located in the National Capital Region regarding their usage & preference for mobile phones. It involved systematic analysis of the data with the help of a pie chart. Industrial Research project Examined the Indian mobile sector in details and further analysing the future trends in the market. Thesis ➢ On Awareness and Brand Equity of various Insurance Products in NCR region. ➢ Suggested several methods for further improvisation.

B.A. (English Hons.) Delhi University 2004 - 2007

International Tourism ( one year Diploma) City & Guilds, UK 2006 and Customer Services Management.

Information Technology ( one year Diploma) NIIT, Delhi 2005