Regional Accounts Manager-Gulf
Nadec Foods
Total years of experience :13 years, 6 Months
- Acted as Controls Lead for S2C, A&M and P2P Process (UAE, Kuwait, Bahrain) that helped company in improving margins and maintaining efficient control system.
- Business partnership with Sales, Marketing, Warehousing and Outbound Logistics Teams to develop and build strong relationships. Providing financial & business inputs that drove growth and profitability of the Gulf region.
- Performed customer centric ROI evaluations, Commercial KPI monitoring and reporting that included Sales growth, sales mix, Distributor stock levels, trade spending, region & channel profitability. It helped in creating visibility for Sales team for better decision making and earning margins from customers.
- Navigated the sales team to build and deliver their annual net revenue plans, governing on the different revenue management pillars (pricing, mix, promo investments and trade spend efficiency) and spending.
- Continuously challenged and improved the accuracy of volume forecast for achieving overall Sale’s objective for the region.
- Assessed sales promotions performance (pre and post assessment) and liaised with Sales team for defining lessons learnt for the future/recommendations. Prepared proposals for business decisions such as promotions business cases for new offers in the market, scenario analysis for sales campaigns, etc.
- Monitored Advertisement & Marketing budget under consumer facing spending vs back end spending and gave reporting inputs to management that helped in tracking budget vs actual expenditure.
- Collaborated with Logistics and provided suggestions to manage Outbound Logistics Contracts and opportunities to optimize distribution routes for cost savings.
- Slashed DSO from 120 to 80 days for the region by implementing strategies and controls across the region.
- Led the Financial Advisory Division with core focus on IFRS conversion, Corporate Financing, Internal Control Assessment & Suggestions, Product Costing and providing automated end-to-end business process solutions.
- Reviewing system processes for risk assessment and suggesting best practices for internal controls that resulted in synergy for the companies.
- Prepared VAT implementation strategies for GCC market for ensuring smooth adaptability by companies.
- Designed strategies for automation and implementation of new IFRSs in line with new IASB requirements.
Establishment was involved in meat import & distribution activities. Managed liquidity management, preparation of accounts as per SOCPA standards and reporting to CEO, monitoring budgets and proposing corrective actions against overruns, liaison with banks for facility arrangement and consultants for meeting statutory requirements as per kingdom laws.
A trust established with the objective to establish, promote, finance, run, manage and maintain an autonomous university under the name ‘Namal College’ seeking strategic alliance and academic collaboration with the ‘University Of Bradford’, United Kingdom. It has a mission to alleviate the educational infrastructure by providing quality education with special focus on rural areas.
- Prepared annual budgets to be presented to CFO,
- Ensured monitoring of budget by doing monthly variance analysis in the form of presentation.
- Maintained books of accounts as per IFRS,
- Handled Cash flow management,
- Finalization of financial statements under IFRS,
- Managing statutory audits and compliance requirements,
- Ensuring adequacy of existing Information & Control system (SAP).
A US based rapidly growing health care IT Company recognized by Deloitte LLP as one of the fastest growing companies in North America with offshore offices in Pakistan and Azad Kashmir. The company provides revenue cycle and practice management services for health care providers across America.
Led the department of 20 professionals with the following scope of work:
- Preparing budgets, long range planning (5 years’ plan), budget vs actual monthly analysis and management reporting,
- Investment appraisals for new acquisitions,
- In-depth operational and financial analysis for improvements in operations and earning better margins,
- Dashboards governing in-depth business & operational analysis to gauge performance with respect to KPIs,
- Developing cost efficiency models,
- Financial performance presentation to clients,
- Closure of acquisition process for prospective leads,
- Policy making with respect to working capital management.
- Preparation and presentation of consolidated financial statements for US and Pakistan office as per IFRS,
- Monthly management report identifying reason for variance in budget vs actual,
- Cash flow & cash budget management,
- Liaison with banks and auditors for completion of Audits
- Responsible for business process re-engineering and suggesting improvement in the existing system through documenting existing system, preparing control matrixes, Gap analysis and remediation plan under Sarbanes-Oxley Act for the purpose of listing the company.
As an Audit Senior under Audit, Assurance & Business Advisory Division, led several Audits and special assignments to execute responsibilities from team planning to training, reviewing system processes for the purpose of risk assessment, reporting to Manager and/or Partner with respect to engagement process, performing Audit as per prescribed guidelines under ISA and PwC. I was also involved in providing assurance and business advisory services to clients in FMCG, Education, Telecommunication, Stock exchange and Banking sector.
Worked on special assignment for reviewing loan portfolio of one of the largest Government owned bank. Also was part of team for assessment of internal controls and suggestion for improvement of the same bank.
I acquired Master of Commerce (MCOM) equivalence certificate on the basis of my Chartered Accountancy qualification.
I am a Qualified Chartered Accountant from the Institute of Chartered Accountants of Pakistan and associate member of the institute with registration number 8242.