سمير سيكندر

• Supporting Nordic channel partners in achieving their sustainability goals by providing high-quality, pre-owned mobility products at an affordable price point that also generate profits.
• Create and implement complementary value-added services, such as buyback/trade-in programs, insurance options, leasing solutions, upgrades, and accessories.
• Devise and execute strategic plans in alignment with the company's objectives to expand our client base and optimize operational efficiencies, resulting in increased business growth.
• Responsible for managing company-owned (shop.hulii.no) and 3rd party e-commerce platforms (shop.tisemobile.com) validating accuracy of all content, prices and stock levels thus ensuring competitive positioning of the sites.
• Lead all aspects of the company's operations, including strategic sourcing, supply chain, logistics, customer service, and quality assurance.
• Implement sustainable business strategies that are economically feasible for all stakeholders.
• Achieved a 90% year-over-year increase in revenue in 2022.

• Reporting to the CEO, am overall responsible to manage the company’s Hong Kong and China operations. P&L responsibility for topline revenue in excess of USD500million.
• Focus of both markets revolves around optimizing the 2nd lifecycle of mobile devices. Managing robust processes to execute trade-in programs, manage e2e supply chain, reverse logistics, standardized grading which are at the core of the collection process.
• Lead a team of 70 FTE across both countries (HK:65, CH:5).
• Oversee the sales team in moving the processed product across multiple channels locally, regionally and globally.
• Sales channels vary from small to very large local traders, large regional/global distributors, global online marketplace platforms and various high-paying channel customers with vast D2C network of their own.
• HK plays an integral role in processing devices through an uplift facility in Philippines and deliver them to our online business specializing in B2C offerings. Both companies recently acquired by Brightstar.
• Hong Kong business also a hub for accumulating product received from leading carriers, OEM, device protection programs at ur global subsidiaries. Also exclusively manages trade-in programs locally for 2 leading OEM brands.
• Leading supplier of our China business is amongst the world’s top 3 OEM brands.
• Processing over 2million devices annually.
• Member of APAC top management team.

• • Reporting to the Regional Managing Director, managing the overall business operations with complete sales and P&L accountability for the Thailand entity with annual topline revenue in excess of USD50mil.
• Continued ownership of the Sri Lanka P&L from previous role. Revenue of USD14mil delivering YoY growth of over 100% during each of the startups first 2 years of operations.
• Responsible for promoting Brightstar’s services suite which constitute the new wave solutions in the telecom industry today; ie. BuyBackTrade-In, Financial Services, Device Leasing/Protection, Omni-Channel, MDS (Mobile Digital Solutions), Data Analytics, Retail Solutions, intelligent Supply Chain Solutions and more.
• Deliver device affordability solutions through our Telco clients to their subscriber base.
• Expand relationship with all leading telco operators to support them in gaining market share by executing on a device sales and supply chain strategy that focuses on innovative, efficient practices.
• Ensure profitability of our open market distribution business amidst a challenging global environment for all brands, inclusive of Apple, Samsung, Xiaomi, etc.
• Lead regional special projects to support Regional Managing Director as part of the Asia Leadership team.
• Account lead for a strategic Global Operator engagement, a Top25 account for Brightstar.
• Deliver on the 2020 vision in areas of responsibilities set forth by our new parent company, Softbank, who completed the full acquisition of Brightstar in 2014.

• • Seconded from the Brightstar Singapore to launch and manage the Sri Lanka entity for Brightstar.
• Secured contract to be the strategic device partner for Dialog Axiata PLC, the country’s largest Telecom operator in Sri Lanka with over 22 million subscribers.
• Managing the end-to-end of Dialog’s overall device business including, but not limited to sourcing, financing, supply chain services, retail and corporate management, reverse logistics, etc.
• Implemented and managed a Greenfield custom designed Shop-in-Shop (SIS) concept across Dialog’s direct retail outlets (30 stores) promoting mobile products across all categories.
• Hired and built a new team across all functions inclusive of supply chain planning/ops, device management, finance, IT, retail ops, etc. totaling over 60 direct and indirect employees.
• Negotiated and signed supply agreements with local as well as regional offices of global brands such as Samsung, Nokia, Blackberry, ZTE, Huawei, to name a few.
• Developed and supplied self-branded ODM devices for operator client in collaboration with the engineering arm of Brightstar (ITC) delivering an additional $2mil in topline revenue.
Key Achievements:
• Responsible for the first ever official launch of iPhone in Sri Lanka together with our Partner (Dialog)
• Established our SIS network as the #1 retailer for all smartphone devices in terms of revenue in Sri Lanka inside the 1st year of operations.
• In May 2014, secured the status of highest selling retailer of Samsung smartphones nationwide.

• Support Strategic growth with regional market understanding and tactical decision-making ability of innovative initiatives to further translate business objectives and strategies into market share, subsidiary growth and development of new business within the mobile devices eco-system.
• Build and retain effective working relationships with internal and external stakeholders, promoting services, products and industry knowledge to assist in achieving short and long-term strategies.
• Seconded to the Brightstar Ho Chi Minh City office, additionally supported a 5-month local project assignment where key responsibilities included expansion of SIS footprint inside Mobifone outlets across Vietnam and to develop and implement SOPs to execute day to day operations.