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sameh Hassan, Sales and Marketing Manager

sameh Hassan

Sales and Marketing Manager·Alsakhna Pizza Est. (Alsakhna Pizz

Saudi Arabia

Master's degree, Marketing

Work experience

Total years of experience: 20 years, 2 months

Sales and Marketing Manager

August 2023 - Present

Alsakhna Pizza Est. (Alsakhna Pizz

Riyadh, Saudi Arabia

August 2023 - Present

• Managed marketing activities for four departments:
o Alsakhna Pizza (29 stores)
o Madghout Ala Kefak (1 branch, aiming for 8 branches by end of 2025)
o Ember Burger (5 cloud branches, aiming for 25 cloud branches and 4 physical branches)
o La Biesta (25 Cloud Pasta branches)
• Developed franchise documentation and procedures.
• Restructured the Marketing and Operations Departments to maximize productivity and profitability.
• Rebranded Alsakhna Pizza, minimizing customer conflict risks.
• Engaged with aggregators to achieve sales, appearance, and profit targets.
Sameh Abdelaal CV
Company industry:
FMCG

Sales and Marketing Manager

January 2023 - Present

Alsakhna Pizza Est. (Alsakhna Pizza, Dorar Elmas, Madghout Ala Kefak, Ember

Riyadh, Saudi Arabia

January 2023 - Present

• Lead marketing strategies for four brands, managing 29 Alsakhna
Pizza stores and 27 La Bista cloud branches.
• Developed a franchise program from inception, including contracts,
training, and investor relations.
• Enhanced brand visibility through cross-functional team management
(design, social media, customer service).
• Conducted market analysis to refine strategies, achieving targeted
ROI and sales growth.
• Oversee daily sales operations, optimizing pricing and cost
management for profitability.
Company industry:
FMCG

General Manager of Sales & Marketing

January 2023 - Present

Alsakhna Pizza Est.

Riyadh, Saudi Arabia

January 2023 - Present

• Leading the full marketing and sales strategy for 4 brands with 29 stores and 27
cloud branches.
Company industry:
FMCG

Sales and Marketing Manager

January 2017 - February 2023

Bakerman Est. (Corn World, Jawarid)

Riyadh, Saudi Arabia

January 2017 - February 2023

• Directed sales and marketing for 25+ Corn World restaurants and
KSA-wide wholesale distribution.
• Grew market share to 62% in sweet corn sales and drove 800%
organizational growth.
• Launched e-commerce platforms, boosting online sales and customer
engagement.
• Managed 50+ employees, improving productivity through strategic
planning and performance tracking.
Company industry:
FMCG

Commercial Director

January 2017 - January 2023

Bakerman Group (Corn World – Jawarid)

Riyadh, Saudi Arabia

January 2017 - January 2023

• Directed sales, marketing, and product development across HORECA and B2C
channels.
• Captured 62% market share in sweet corn and grew revenue 8x within 6 years.
• Launched and scaled e-commerce platforms with full funnel digital marketing
integration.
• Expanded product portfolio into bakery supplies, chocolate, and imported raw
materials.
• Managed a team of 50+ with structured KPIs and achieved monthly sales
exceeding SAR 50M.
• Spearheaded marketing transformation including SEO, Google/Meta ads, and
loyalty systems.
Company industry:
FMCG

Sales and Marketing Manager

September 2013 - August 2016

Organia Ltd.

Dar es Salaam, Tanzania

September 2013 - August 2016

• Established a sales and distribution network across East African
Community countries.
• Achieved breakeven within five months and built long-term client
relationships.
• Conducted market research and coordinated with international
vendors for product sourcing.
Company industry:
FMCG

Sales & Marketing Manager

January 2013 - January 2016

Organia Ltd.

Dar es Salaam, Tanzania

January 2013 - January 2016

• Established and led commercial operations across 5 East African countries
(Tanzania, Kenya, Uganda, Rwanda, Burundi).
• Selected product mix, negotiated with international vendors, and developed
territory-specific go-to-market strategies.
• Built the sales and logistics team from scratch, achieving breakeven within 5
months.
• Introduced localized marketing and distribution models tailored to African
markets.
Company industry:
FMCG

Sales and Marketing Manager

July 2012 - August 2013

Caesars Foods

Cairo, Egypt

July 2012 - August 2013

• Developed commercial strategies and optimized product
distribution.
Company industry:
Catering, Food Service, & Restaurant

Sales & Marketing Manager

July 2012 - August 2013

Caesars Foods

Cairo, Egypt

July 2012 - August 2013

Company industry:
Catering, Food Service, & Restaurant
Job role:
Sales

Sales Supervisor

September 2010 - June 2012

Juhayna

Giza, Egypt

September 2010 - June 2012

• Managed wholesale, retail, and key accounts for juice and dairy divisions.
• Supervised 70+ personnel including supervisors, sales reps, and drivers.
• Drove performance through daily field coaching, route optimization, and
incentive programs.
Company industry:
FMCG

Sales Representative

May 2007 - September 2010

Mars Egypt

Cairo, Egypt

May 2007 - September 2010

• Focused on distribution, display, and customer satisfaction
• Prepared sales reports and supported sales targets
Sameh Abdelaal CV
Company industry:
FMCG

Sales Representative

December 2005 - May 2007

Pharma Overseas

Cairo, Egypt

December 2005 - May 2007

• Focused on distribution, display, and customer satisfaction
• Prepared sales reports and managed product displays
Company industry:
Pharmaceutical Manufacturing

Education

University Of Wales

August 2024

August 2024

Master's degree, Marketing

Great Britain (UK)

GPA (percentage): 86%

GPA (percentage): 86%

The British University In Egypt

January 2024

January 2024

Higher diploma, Sales Management

Egypt

GPA (percentage): 82.6%

GPA (percentage): 82.6%

June -2009 TO mars- 2010 (Diploma) the British university in Egypt (B U E) -Special scholarship diploma in sales management Grade: v. good (82.6 %)

University of Wales

May 2013

May 2013

Master's degree, Marketing

Great Britain (UK)

Wales University

January 2013

January 2013

Master's degree, Marketing

Great Britain (UK)

Cairo University

January 2005

January 2005

Bachelor's degree, Accounting

Egypt

GPA (percentage): 73%

GPA (percentage): 73%

2001-2005 Cairo University Cairo, Egypt -Faculty of commerce Grade: Good (73%)

Skills

Sales
Expert
Sales
Expert
Sales Management
Expert
Sales Management
Expert
Marketing Mix
Expert
Marketing Mix
Expert
Market Research
Expert
Market Research
Expert
Operation
Expert
Operation
Expert
BUSINESS STRATEGIES
Intermediate
BUSINESS STRATEGIES
Intermediate
CREDIT CYCLE
Intermediate
CREDIT CYCLE
Intermediate
DIGITAL TRANSFORMATION
Intermediate
DIGITAL TRANSFORMATION
Intermediate
TEAM BUILDING
Intermediate
TEAM BUILDING
Intermediate
ADVERTISING CAMPAIGNS
Intermediate
ADVERTISING CAMPAIGNS
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
INFLUENCER MARKETING
Intermediate
INFLUENCER MARKETING
Intermediate
NEW BUSINESS DEVELOPMENT
Intermediate
NEW BUSINESS DEVELOPMENT
Intermediate
STRATEGIC MARKETING
Intermediate
STRATEGIC MARKETING
Intermediate
BRAND MANAGEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
SALES OPERATIONS
Intermediate
SALES OPERATIONS
Intermediate
ARTIFICIAL INTELLIGENCE
Intermediate
ARTIFICIAL INTELLIGENCE
Intermediate
SAP ERP
Intermediate
SAP ERP
Intermediate
CORPORATE FORECASTING
Intermediate
CORPORATE FORECASTING
Intermediate
ANALYTICS
Intermediate
ANALYTICS
Intermediate
Management
Expert
Management
Expert
Project Management
Expert
Project Management
Expert
Business Development
Expert
Business Development
Expert
Customer Service
Expert
Customer Service
Expert
MARKET SHARE
Expert
MARKET SHARE
Expert
E-COMMERCE
Expert
E-COMMERCE
Expert
SHOWROOMS
Expert
SHOWROOMS
Expert
CAPACITY UTILIZATION
Expert
CAPACITY UTILIZATION
Expert
CUSTOMER SATISFACTION
Expert
CUSTOMER SATISFACTION
Expert
FOODS
Expert
FOODS
Expert
OPERATIONS
Expert
OPERATIONS
Expert
BSEE/SUPPLY
Intermediate
BSEE/SUPPLY
Intermediate
FOCUS
Expert
FOCUS
Expert
INCREASE
Expert
INCREASE
Expert
MONTHLY SALES
Expert
MONTHLY SALES
Expert
SALES MANAGER
Expert
SALES MANAGER
Expert
SALES REPORT
Expert
SALES REPORT
Expert
SATISFACTION
Expert
SATISFACTION
Expert
solving proplems
Expert
solving proplems
Expert
working with new challenge
Expert
working with new challenge
Expert
Training
Expert
Training
Expert
AND MARKETING
Expert
AND MARKETING
Expert
Digital Marketing
Expert
Digital Marketing
Expert
SALES
Intermediate
SALES
Intermediate
Sales
Expert
Sales
Expert
Sales Management
Expert
Sales Management
Expert
Marketing Mix
Expert
Marketing Mix
Expert
Market Research
Expert
Market Research
Expert
Operation
Expert
Operation
Expert

Languages

Arabic
Expert
English
Expert
Swahili
Expert

Hobbies

  • reading,writing pottery, solving problems,and working with new challenges.