Unit Head – Commercial Banking (Liability)
Arab African International Bank
Total years of experience :21 years, 10 Months
• Managing a team of relationship managers - SME Liability.
• Developing and implementing new business acquisition and deepen existing customer relationships through segment based sales plans to achieve revenue growth targets in an assigned geography.
• Execute regional/geographical strategy as aligned by the Head of Commercial Banking for assigned market.
• Ensuring that the sales/service infrastructure is appropriate to support the business targets.
• Tracking sales and activity performance on key metrics to ensure employee productivity is meeting and/or exceeding market norms.
• Developing a strong understanding of customer needs by focusing on customer experience and creating strong brand awareness to deliver targeted customer propositions built around core products and channels.
• Ensuring that Business Banking’s proposition, pricing, products and channels are best positioned versus our competitors to increase market share and shareholder return
• Lead, Motivate and build a dynamic team of highly developed customer service & relationship officers.
• Build Team awareness of Bank knowledge, Banks services and Bank products.
• Communicate goals and objectives amongst team and ensure proper task distribution.
• Provide overall guidance and assistance to Team.
• Conduct quarterly performance evaluation and identify areas and developments and training requirements.
• Provide on the job training to staff in day to day activities and continuous feedback on progress and performance.
• Ensure that referrals and potential sales leads are followed up and closed.
• Tracking and monitoring of daily sales activities of Team.
• Act as a role model in illustrating high levels of customer orientation and professionalism.
• Establish and maintain strong professional relationships/connections internally and externally.
• Continuously monitor & assess the efficiency of team performance in regards to internal/external customer expectation, service levels, waiting time, service turn around, information exchange and documentation.
• Ensure adherence to deadlines and reporting.
• Review and take action on points and recommendations highlighted in Audit reports, Branch Control Report and Error Log.
• Assist & coordinate with the branch manager on special events such as IPO’s & launching new products, updating & systems.
• Acquiring the new companies to expand the bank Market base.
• Ensure full awareness of all products provided and is constantly updated on all changes and amendments on product features, procedures and processes.
• Promote products by providing consistent, accurate and transparent information to customers.
• Achieve sales targets assigned and contribute to the overall achievement of the team.
• Maximize on cross selling growth of existing customer base and identify new potential selling opportunities.
• Follow up and close selling/cross selling lead referrals.
• Pro-actively participate in Bank products campaigns & promotions.
• Financing cars into retail market.
• Selling Auto Insurance to the customers.
• Provide excellent customer service to achieve customer loyalty