sameh soliman

• Supported annual business operations exceeding AED 10 million while leading governance, ERP transformation, Saudi expansion, and organizational restructuring initiatives.
• Serving as Executive Advisor to the Chairman and Executive Management Team, leading strategic transformation, governance implementation, organizational development, financial planning, digital transformation, and regional expansion initiatives.
Key Contributions & Achievements:
• Designed and supported the execution of a corporate transformation roadmap covering governance, organizational structure, financial management, operational processes, and executive reporting.
• Established governance frameworks, policies, internal controls, approval authorities, accountability structures, and executive reporting systems that enhanced organizational effectiveness and management oversight.
• Strengthened financial planning and performance management through budgeting, rolling forecasts, KPI frameworks, executive dashboards, and cash flow visibility improvements.
• Led operational efficiency and restructuring initiatives that contributed to estimated savings of AED 300-700K while supporting sustainable growth and resource optimization.
• Played a key role in the successful establishment of the Saudi Arabia operation, supporting expansion planning, organizational design, workforce planning, and operational readiness.
• Conducted a strategic assessment of the U.S. operation, evaluating sustainability, performance, risks, and future growth potential, and provided recommendations to executive management.
• Led Odoo ERP transformation planning, including business process redesign, automation initiatives, reporting frameworks, workflow optimization, and management control enhancements across Finance, HR, Procurement, Sales, and Executive Reporting functions.
• Acted as principal advisor to the Chairman on corporate growth, investment evaluation, restructuring, governance, risk management, holding company structuring, and long-term value creation initiatives.
Key Achievements
✔ Supported business operations exceeding AED 10 million annually.
✔ Contributed to operational savings estimated at AED 300-700K.
✔ Supported successful establishment of Saudi Arabia operations.
✔ Led Odoo ERP transformation planning and governance implementation initiatives.
✔ Established budgeting, forecasting, KPI, and executive reporting frameworks.
✔ Provided strategic advisory support on growth, transformation, and future organizational structure.

• Supported annual business operations exceeding AED 10 million while leading
governance, ERP transformation, Saudi expansion, and organizational restructuring
initiatives.
• Serving as Executive Advisor to the Chairman and Executive Management Team,
leading strategic transformation, governance implementation, organizational
development, financial planning, digital transformation, and regional expansion
initiatives.
✔ Supported business operations exceeding AED 10 million annually.
✔ Contributed to operational savings estimated at AED 300-700K.
✔ Supported successful establishment of Saudi Arabia operations.
✔ Led Odoo ERP transformation planning and governance implementation initiatives.
✔ Established budgeting, forecasting, KPI, and executive reporting frameworks.
✔ Provided strategic advisory support on growth, transformation, and future organizational
structure.

Led the strategic transformation of Elite Group from a traditional media and advertising company into a diversified business group operating across media, marketing, exhibitions, conferences, furniture manufacturing, interior fit-out, decoration, and integrated business solutions.
Responsible for corporate strategy, business growth, diversification, investment evaluation, regional expansion, and organizational development, while building sustainable revenue streams and scalable operating models.
Key Contributions & Achievements
• Successfully transformed the Group into a diversified organization serving both private and governmental sectors through multiple business lines and integrated service offerings.
• Expanded operations to approximately 300 employees and built multidisciplinary teams supporting media, marketing, manufacturing, project execution, and business development activities.
• Led the successful diversification of the business into furniture manufacturing, interior fit-out, decoration, exhibitions, conferences, and integrated project solutions, reducing dependency on a single revenue source.
• Delivered more than 50 major projects across media, events, furniture manufacturing, and fit-out sectors while maintaining strong focus on quality, customer satisfaction, and profitability.
• Strengthened the Group’s market position, achieving estimated market penetration of 30-40% and establishing strategic partnerships across multiple industries.
• Supported GCC market expansion initiatives through business development activities, regional partnerships, and market opportunity assessments.
• Led investment evaluation and growth initiatives, identifying new business opportunities and supporting long-term value creation through diversification and innovation.
• Successfully guided the organization through major market disruptions, including the COVID-19 period, repositioning investments toward higher-growth sectors and strengthening operational resilience.
• Enhanced governance, management reporting, budgeting, performance management, and operational controls to support sustainable growth and organizational effectiveness.
Key Achievements
✔ Transformed Elite Media International into a diversified business group.
✔ Expanded operations to approximately 300 employees.
✔ Delivered 50+ major projects across multiple sectors.
✔ Achieved estimated market penetration of 30-40%.
✔ Expanded business activities into GCC markets.
✔ Established furniture manufacturing, fit-out, and decoration business lines.
✔ Built diversified revenue streams and reduced business concentration risk.
✔ Successfully repositioned the Group following COVID-related market challenges.
✔ Strengthened long-term sustainability through diversification, governance, and operational transformation.

• Delivered more than 50 major projects across media, events, furniture manufacturing, and
fit-out sectors while maintaining strong focus on quality, customer satisfaction, and
profitability.
• Led investment evaluation and growth initiatives, identifying new business opportunities
and supporting long-term value creation through diversification and innovation.

Held progressively senior leadership roles within one of the Middle Easts largest diversified
business groups, supporting executive leadership, investment committees, and Boards
across banking, media, investment, financial services, real estate, and development
sectors.
Played a key role in strategic planning, investment evaluation, business development,
organizational transformation, governance, budgeting, performance management, and
executive decision support across a portfolio of approximately 150 companies, subsidiaries,
strategic projects, and investment opportunities.

Played a key role in supporting executive leadership, investment committees, and Boards
across strategic investment evaluations, M&A activities, banking sector initiatives,
governance enhancement, internal controls, and executive decision-making processes
within Dallah AlBaraka Group.
Key Contributions & Achievements
Supported executive leadership in budgeting, financial planning, governance, institutional
development, and international operations management across regional offices in Cairo,
Jeddah, and Karachi. M&A & Corporate Development Regional Expansion Across 8 Countries Initiatives Exceeding EGP 100 Million Executive Reporting & Performance Management Systems

Strategic Media Investments | Financial Analysis | Business Development
1997 - 2016
In addition to my financial analysis, investment evaluation, and executive advisory responsibilities within Dallah AlBaraka Group, I played a significant role in supporting the strategic development of AMC (Arab Media Corporation), ART Network, and several media-related investment ventures.
Key Contributions & Achievements
• Supported organizational development, restructuring, governance enhancement, and performance management initiatives across AMC and affiliated companies, improving operational effectiveness and management accountability.
• Participated in the development of budgeting, planning, performance monitoring, and management reporting frameworks that strengthened executive decision-making and financial control.
• Conducted financial analysis, profitability assessments, business performance reviews, and investment evaluations across multiple media and entertainment business units.
• Contributed to pricing strategy development and revenue optimization initiatives for ART Network, including subscription pricing models, sensitivity analysis, market assessments, and competitive positioning reviews.
• Participated in content investment evaluations, programming strategy reviews, media rights assessments, and strategic media investment opportunities supporting long-term business growth.
• Supported executive leadership in evaluating new business opportunities, market expansion initiatives, commercial viability assessments, and strategic investment decisions.
• Assisted in developing executive reporting frameworks, governance initiatives, and performance monitoring systems that improved visibility, accountability, and management effectiveness.
Key Achievements
✔ Supported strategic development initiatives across AMC, ART Network, and media-related investments.
✔ Participated in pricing strategy and revenue optimization programs.
✔ Contributed to governance, restructuring, and organizational development initiatives.
✔ Supported budgeting, planning, performance management, and executive reporting frameworks.
✔ Participated in content investment evaluations, media rights assessments, and strategic media projects.
✔ Assisted executive management in evaluating growth opportunities, expansion initiatives, and investment decisions.

Director of Financial Analysis | Executive Officer | Financial Consultant Assistant | Audit & Inspection Executive Officer
1997 - 2016
Held progressively senior leadership roles within one of the Middle East’s largest diversified business groups, supporting executive leadership, investment committees, and Boards across banking, media, investment, financial services, real estate, and development sectors.
Played a key role in strategic planning, investment evaluation, business development, organizational transformation, governance, budgeting, performance management, and executive decision support across a portfolio of approximately 150 companies, subsidiaries, strategic projects, and investment opportunities.
Key Contributions & Achievements
• Participated in more than 50 feasibility studies, investment evaluations, business valuations, and financial modeling assignments across Egypt, Saudi Arabia, Bahrain, Malaysia, Senegal, South Africa, and other international markets.
• Supported executive leadership in strategic planning, growth initiatives, business expansion, restructuring programs, and corporate development projects across multiple industries.
• Contributed to organizational transformation initiatives through governance enhancement, organizational restructuring, performance management frameworks, and operational improvement programs.
• Developed and reviewed budgeting, forecasting, KPI, management reporting, and executive performance monitoring frameworks that improved decision-making and financial visibility.
• Prepared Board-level reports, investment assessments, strategic reviews, and executive presentations supporting senior management and investment committees.
• Participated in evaluating new investment opportunities, market expansion initiatives, M&A-related assessments, and long-term growth strategies.
Key Achievements
✔ Nearly 20 years of progressive leadership and advisory experience.
✔ Supported approximately 150 companies, subsidiaries, and strategic projects.
✔ Participated in 50+ feasibility studies and investment evaluations.
✔ Supported executive leadership in strategic planning, investment decisions, and business transformation initiatives.
✔ Developed budgeting, forecasting, KPI, and executive reporting frameworks.
✔ Contributed to governance, restructuring, and organizational development programs across multiple sectors and international markets.


Mergers & Acquisitions | Banking Projects | Governance | Executive Leadership Support
1997 - 2016
Played a key role in supporting executive leadership, investment committees, and Boards across strategic investment evaluations, M&A activities, banking sector initiatives, governance enhancement, internal controls, and executive decision-making processes within Dallah AlBaraka Group.
Key Contributions & Achievements
• Participated in acquisition assessments, investment evaluations, due diligence activities, business valuations, and strategic expansion initiatives across multiple sectors, including media, financial services, and development projects.
• Supported strategic planning, market assessments, and growth studies related to Al Baraka banking operations, expansion opportunities, and long-term business development initiatives.
• Contributed to governance enhancement and institutional development programs through policy reviews, accountability frameworks, management reporting improvements, and organizational effectiveness initiatives.
• Supported audit, inspection, and internal control activities, including operational reviews, compliance assessments, risk identification, and performance improvement recommendations.
• Worked closely with Chairmen, CEOs, Boards of Directors, Executive Committees, and senior management teams, providing executive reports, investment evaluations, strategic analyses, and decision-support insights.

ISLAMIC CHAMBER OF COMMERCE & INDUSTRY
Assistant General Manager - Financial & Administrative Affairs
Budget Committee Member
Cairo - Jeddah - Karachi
Supported executive leadership in budgeting, financial planning, governance, institutional development, and international operations management across regional offices in Cairo, Jeddah, and Karachi.
Key Contributions & Achievements
• Developed and enhanced budgeting, financial planning, consolidated reporting, and performance monitoring frameworks that strengthened financial discipline and management oversight across multiple regional offices.
• Played a key role in integrating financial and administrative operations between Cairo, Jeddah, and Karachi through unified reporting methodologies, consolidated performance monitoring, and improved cross-border coordination.
• Participated in feasibility studies, business evaluations, and development initiatives across Egypt, Saudi Arabia, Malaysia, Senegal, South Africa, and other international markets, supporting economic development, investment growth, and regional cooperation objectives.
• Contributed to governance enhancement, institutional development, financial controls, administrative process improvements, and performance management systems that improved organizational effectiveness and accountability.
Key Achievements
✔ Integrated budgeting, reporting, and performance monitoring across regional offices.
✔ Participated in international development projects, feasibility studies, and strategic evaluations.
✔ Strengthened governance, institutional development, and financial control frameworks.
✔ Enhanced budgeting, financial planning, and management reporting processes.
✔ Contributed to regional economic development and international cooperation initiatives.
Strategic Portfolio Highlights
• Corporate Transformation & Governance
• ERP & Digital Transformation
• Investment Evaluation & Feasibility Studies (50+)
• M&A & Corporate Development
• Regional Expansion Across 8 Countries
• Cost Optimization Initiatives Exceeding EGP 100 Million
• Executive Reporting & Performance Management Systems

• Participating with the teamwork in conducting auditing and inspection over the subsidiaries affiliated to the Media sector. In addition, taking part in checking the auditing reports compiled by the auditors and giving the professional observation prior to submission to the Director-General of Auditing and Inspection.
• Participating in the auditing processes on MultiChoice Company and ADD Company in Jebel Ali in UAE-Dubai.
• Participating in the auditing process on the electronic systems adopted for the subscription system in both DSE and CNE Companies and proposing suggestions for the possibility to link both.
• Participating in the auditing and inspection plan on the Media Company and its subsidiaries according to the prior instructions of the Director-General of Auditing and Inspection.

• Taking part with the budgeting committee in auditing, examining and analyzing the planning budgets for the company and its subsidiaries and preparing their summary.
• Participating in putting the rules for preparing budgets in the Arab Media Corporation & its subsidiaries, and underscoring the imperative need for an independent department for budgeting and controlling.
• Participating in establishing and devising the policies and procedures for the actions taken by budgeting committee and developing performance measuring criteria.
• Developing the Schematic and Planning Budgets to AMC, and taking part in preparing the reports on performance evaluation, deviations analysis, calculating the relevant financial ratios, and analyzing the actual data as against the estimate budgets
• Keeping books of ART-Arabesque - Algeria & preparing its relevant financial position.
• Financial Analysis to the Financial Data.
• Responding to requests comes to us from third party for any financial information or Nonfinancial for AMC Company or Dallah Al Baraka by cooperation with concerned departments.
• Taking part in preparing the Prior Feasibility Study and the analysis in relation to the costs respective to the existing projects and the new potentially investment opportunities
• Researching, compiles, and analyzing data for special projects.
• Taking part in securing and analyzing the financial data relevant to financing proposals, and assessing the companies using the most recent scientific and international methodologies used.
• Assisting in preparing and auditing the auditing and internal control reports for the Holding Company and the subsidiaries
• Achieving any other jobs assigned to me from the Chairman or the direct chief.
• Independently prepares reports & correspondence sometimes on behalf of financial consultant.
• Follow-up all a ctivities, projects, assignments and tasks to him.
• Coordinating closely with all business units heads.

• Reviewing all subscriptions and reconciliation them with what to be introduced to the customers Introducing the subscriptions as soon as collecting the customers’ monthly

• Preparing the documentary cycle and the document flow while recording and preparing the accounting guide for accounts and the accounts division according to the present activity.
• Preparing the entry reporting processor and the settlement necessary for accounts to extract the right and the actual balance of the accounts according to the accounting rules.
• Preparing finance and accounting reports necessary to high management and company tasks through the finance and accounting analysis of the accounts and what related to them.
• Preparing general revision of the budget of the month regarding the accounts and the by - balances with all their analysis.
• Registering all the accounts, and processors then forwarding them to the American journal and then to the Ledger.
• Preparing bank settlement note according to the revision ofا the bank statement and registering it in the bank register including credit notes, deductions, deposits and transfer.
• Preparing the company general budget, the financial lists, profits and loss accounts and the trading accounts.
• Preparing the cash flow list to determine deficit or surplus of the net cash flow through reconciling the input and the output cash flows coming from the operating, investing and financing activities.
• Designing and preparing the above mentioned manually and computerizing all these reports and accounts using Excel. Designing and performing the equations necessary to bind all these reports.
• Designing and carrying out commission programs for salesmen, supervisors and heads of the departments using the computer. These facilitate the commission determination and its division on the categories deserving it.
• Preparing the documentary cycle of the Dutch accounting program BAAN. Designing the accounts as input so that they could be operated using the program. Extracting all the necessary reports.

• Do all the accounting procedures with the customer using the computer system and user related purchases in cash or in installments (Edit installment contracts and recorded on the system - Edit the bills and checks - the organization of work of the department contracts ... etc.)