Samer El Abyad

Transform, coach, develop, launch, online, ecommerce, q commerce, omni channel, distribution, profit and loss, leading, forecasting, supply chain

• Manage full country operations for UAE, overseeing a team of 31 employees and driving P&L performance.
• Set and execute strategic and tactical growth plans aligned with company vision and market opportunities.
• Manage and grow key client relationships across modern trade, power retailers, and distribution channels.
• Track and analyze commercial performance metrics using KPIs to drive data-driven decisions.
• Manage and track expenditures, financial goals, and budgets to ensure cost efficiency.
• Lead brand portfolio management including Bissell, Henkel, Kimberly Clark, Big D, Keter, Simax, and Spartan.
• Initiate and plan monthly promotional activities across HHH, LHH, and DPH channels.
• Collaborate and coordinate with trade marketing, sales, and customer service teams.
• Oversee credit control processes to improve cash flow and reduce financial risk.

• Efficiently managed the entire business operations across UAE, with full P&L accountability.
• Led and motivated a team of 31 employees across sales, operations, and support functions.
• Developed and executed strategic and tactical growth plans to achieve company objectives.
• Managed supply chain operations including inventory planning, vendor relations, and logistics.
• Implemented credit control mechanisms to optimize cash flow and reduce receivables risk.

• Developed, planned, and implemented creative commercial strategies to grow revenue and top-line performance.
• Led a high-performing sales team of 224 employees across the UAE.
• Conducted market research to identify threats and opportunities and support new product launches.
• Planned and executed promotional activities with key power retailers across the UAE.
• Drove brand visibility, market share improvement, and distribution expansion.

• Led national sales operations in Saudi Arabia, managing a team of 224 motivated sales professionals.
• Drove brand visibility, market share improvement, and distribution management across KSA.
• Launched new products and executed go-to-market strategies in a highly competitive FMCG market.

• Managed distributor relationships and sales operations across GCC and Yemen markets.
• Drove increases in sales revenue, net profit margin, and gross margin for the export portfolio.
• Forecasted yearly sales targets and monitored YTD performance vs targets on a monthly basis.

• Developed and grew existing and new key accounts across the Lebanese market.
• Managed trade relationships with major modern trade retailers.