سامر ابو النجا

Responsible for but not limited to the following:
Actively contribute in the development of the social media and digital channels strategies aligning with integrated marketing/communications campaigns.
Collaborate with communications/marketing teams ensuring that community strategy supports overall brand goals and objectives.
Work closely with communication/marketing teams to identify and implement opportunities and creative solutions for growing our online communities.
Develop tactical plans and manage projects accordingly, working with current communication team to attract and engage a broader audience while providing A+ service to existing fans and followers.
Create monthly social editorial calendar and work with communication team to incorporate and integrate with other activities and campaigns.
Escalate issues to communications team as they arise and work with team to resolve.
Use measurement tools to provide reports on social media and digital channels metrics.

Senior Digital Marketing Executive
July 2012 - Present - Lebanon
Responsible for but not limited to the following:
Digital marketing professional with exposure to business development, brand management & customer relationship management in an FMCG environment.
Develop and execute a clearly defined social media strategy. Content Marketing and crisis management.
Analyze existing and potential media activities.
Monitor effective benchmarks and measure the impact of social media programs.
Review & report on effectiveness of campaigns in an effort to maximize results using Google AdWords & Analytics.
Report KPIs by using analytics tools to measure online success.
Work closely with different departments to acquire the information needed to create online campaigns.
Work on Facebook, Twitter and other social media platforms to drive the group’s online strategy & campaign.
Assist in building the company’s B2B & B2C websites from sitemap development to content creation & management using CMS.
Manage online communities & create relevant engaging content. Ensure that a consistent marketing message is delivered.

Affiliate Manager
TextBook Inc.
August 2010 - September 2011 (1 year 2 months) Lebanon
Manage the collection and reporting of online market intelligence on a regular basis, including competition analysis, consumer research, and pricing analysis.
Creation of creative posts to various forums and social media sites across the Internet.
Product & business development by creating and maintaining visible presence online.
Continually monitor forums and the social media landscape and related trends through research, blogging, etc.
Analyse market potential as well as the profitability of different products/approaches, and develop strategies for achieving the sales targets.
Plan and supervise online promotional activities.
Customer support, respond to all social media chatters.