Restaurant General Manager
YaMan;D
مجموع سنوات الخبرة :22 years, 5 أشهر
- Handling all Marketing activities for the restaurant
(Printing, Advertising & POS Material) above the line and
below the line
- Taking care of all Digital Marketing activities
- Lunching big Media campaign and designed all materials
which built great awareness
- Create a great PR activities and build a huge customer list
which include NPOs, NGOs, Politicians & Key contacts
Key Profile: I am responsible for All URDA marketing activities and public relations plus funds raising which forced me to travel 50% of my time outside Lebanon (Malaysia, Indonisia, Thailand, Gulf, Africa and some Europe countries). Anything related to the URDA image or connections I get involved. Daily weakly & monthly reports are sent for management teams informing them about all status.
Create and establish the Charitable and volunteer tourism which increase the overall profit
Increase funds by 20% in the 1st quarter
Develop a business development strategy to increase funds
Participate in international conference and present URDA profile
Open new Markets for new partners
Recreate corporate Identity for one of our charity
Closing the biggest deal with Malaysian Government “MyCrop Program”
Enterprise Impact:
√ Open PR contact with five new countries which move the URDA to a global approach
√ Increase support by what worth 2 million in the 1st 6 months
√ Increase international partnership by signing MOUs with multinational partners
√ Open new local relations with NGOs and embassies
Key Profile: Chiefly responsible for managing all internal and external communications for the company ensuring its messages are consistent. Develop and implement communications and media strategies that successfully deliver information and key messages to the public
Oversee the development and delivery of a fully integrated marketing strategy for the business including campaigns, events, digital marketing and PR
Identify, develop and evaluate marketing communication strategies in consistent with company objectives
Develop and implement communications plans to increase brand awareness and recognition for the company
Develop and recommend an annual plan for the Marketing and Communications department in consultation with senior management
Oversee the development and implementation of support materials and services across marketing, communications and public relations
Ensure the development of advertising and promotional plans and manage the annual advertising and promotional budget
Participate in sales process for key client and successfully close business deals with VIP clients
Identify opportunities to highlight the company image through sponsorships, events & social activities and advertisement
Guide and motivated team members and empower them to identify innovative approaches to enhance organizational performance
Enterprise Impact:
√ Successfully increased employee productivity by 200% through implementation of new time management procedures
√ Efficiently implemented re-negotiation and cost-reduction measures which resulted significantly reducing the expensed by 40%
√ Developed an effective advertising campaign that increased audience interest, ensuring sales growth by 21%
Key Profile: Directed the development and execution of marketing communications initiatives including sales collaterals, campaigns, company websites, social site presents, public relations, internal & external communications as well as corporate events. Led the sales team to achieve sales targets through effective planning & budgeting and eventually, generating revenue for the organization.
- Devised effective strategies and techniques necessary for achieving the sales targets
- Developed and sustained media relations with all press & TVs. Developed and launched integrated, multi-channel print, catalog and website
- Worked closely with the sales team and provided them with appropriate tools, materials and presentations, enabling them to meet their commercial objectives
- Researched and identified new product possibilities as well as new business opportunities
- Developed / refined marketing goals, pricing strategies, promotional activities and branding in consultation with marketing team and clients
- Built and managed the corporate communications budgets and defined budgetary controls for the communications and campaigns
- Effectively dealt with Media Sales, MBU, Agencies & PR Companies and ensured new communication campaigns and programs are aimed at reaching sales targets
- Effectively allocated company resources to maximize collaboration, efficiency and creativity in building and maintaining branding or corporate identity across marketing and public relations channels
Enterprise Impact:
√ Successfully negotiated lower media advertising rates which resulted in the company being able to extend its new brand launch by a further three Months
√ Significant contribution in enhancing sales by 180 M, representing a 35% annual growth
Key Profile: Selected to drive vision as a senior personnel in leading media planning & buying (TV, Press, OOH, Radio & Online) initiatives. Developed and implemented effective plans for media buying, placed adds and ensured ad buying stays with budget. Identified target audiences and analyzed their characteristics, behavior and media habits. Interacted with clients to understand their business objectives and advertising strategy, and assisted in developing effective solutions
- Identified the best mix of media channels to deliver an advertising message to a clients' target audience
- Spearheaded efforts to build client’s corporate images aligned to their business objectives
- Handled media relations to create visibility as well as designed ad campaigns and publicity material
- Liaised with the creative agency team and clients to develop media strategies and campaigns
- Led all regional pitches for various clients including NCB, Maraae, Americana, STC, etc.
- Formulated winning brand strategies to provide vision for the client servicing team
- Established a strong relationship between SMV and clients by building a trust environment
- Developed and maintained good contacts with media owners, such as newspapers, magazines and websites
- Conducted need-based training sessions to train new joiners on SMV tactics
Key Profile: Responsible to develop effective business and brand strategies to reshape the company's reputation in target markets. Provided leadership to the team to ensure that an advertisement is conveyed to the intended audience. Ensured that the ad campaigns has enormous reach for the best possible price, using a mixture of market research, analysis, pricing structure and client considerations.
- Managed all media planning (TV, Press, OOH, Radio, online) and buying initiatives including final approval
- Spearheaded efforts to maximize returns on advertising and promotional activities across different media channels
- Analyzed the client requirements to develop effective promotional campaigns and advertising material
- Researched and analyzed data to determine best placement for the client's needs
- Conducted extensive market research to understand competitors’ activities and reported them to the client
- Updated clients on all media opportunities and analysis
- Prepared strategic presentations on yearly basis, attended clients’ yearly plan and assisted clients in aligning annual plans with business growth objectives
3.7 GPA