Sami Allawi

• Directed cross-functional operations across 8 warehouse sites and led hiring, coaching, and restructuring
across warehouse, sales, customer service, collections, and support teams.
• Designed warehouse layouts, site setups, and expansion-site operating requirements, balancing units,
open space, and racking for safety, usability, and commercial value.
• Launched an in-house e-commerce fulfillment operation, including shelf and bin location logic, SKU and
barcode setup, Omniful rollout, team training, client onboarding, and outsourced last-mile coordination.
• Reengineered lead-to-quote, customer service, and collections workflows and translated operational
requirements into ERP changes, helping raise monthly conversion from 8-9% to 15%+.
• Rebuilt intake, storage allocation, retrieval, item-addition/removal, and exception workflows,
strengthening storage discipline, housekeeping, access control, and damage prevention during site visits.
• Built a Python-based WhatsApp prototype for self-service inventory visibility, service requests, and
payment queries, helping define requirements for a future client app.
• Managed manpower planning, outsourced labor, vendor coordination, site setup and procurement
decisions, escalated claims and stock issues, contract cases, and major individual and corporate deals.

• Led coordination across design, development, and project management teams, improving alignment and
day-to-day execution flow.
• Shifted project delivery toward milestone-based drafts instead of full-project revisions, improving
feedback quality and reducing major design rework.
• Reworked task intake, prioritization, and handoff processes to reduce bottlenecks and create a clearer
delivery structure.

● Supported executive initiatives for the President, led multi-market hiring, and coordinated cross-team project follow-through and Egypt expansion planning.
● Led hiring campaigns across multiple markets, including technical roles, US-based sales roles, and Egypt-based hiring needs.
● Coordinated CRM and SOC2-related support work across teams.

• Managed daily operations across dispatch, call center, and fleet functions in a fast-moving startup
environment, keeping service execution aligned.
• Introduced KPI and SLA controls that improved service reliability, dispatch efficiency, and team
accountability.
• Led hiring, onboarding, and training to support operational growth and execution readiness.

• Supported growth of live delivery operations to 700+ daily orders while guiding 300+ drivers across hiring,
training, monitoring, and day-to-day execution.
• Coordinated with marketing during promotions and peak periods to maintain driver coverage and service
reliability.
• Managed live order operations end to end, stepping into dispatch decisions, driver issues, and escalations
to keep service moving during peak demand.
• Designed section-based delivery zoning in QGIS to improve dispatch logic and order assignment across
operating areas.
• Worked with product and technology teams to improve ground execution, including driver location and
battery-consumption improvements.