Sami Majid

Indias leading
• Designed and executed integrated, multi-channel demand generation campaigns for YouTube Originals and Instagram IPs — running Meta
Ads and YouTube Ads end-to-end; achieved 32% lower cost-per-result vs. platform benchmarks.
• Managed full-funnel campaign performance tracking installs, view velocity, audience retention, CTR, and conversion as primary KPIs —
directly informing budget allocation and campaign optimisation decisions.
• Engineered paid and organic distribution mix for Yaar Log x Frooti — delivered 10M+ views with 97% retention uplift tracked via YouTube
CMS; coordinated across paid media, editorial, and brand teams.
• Built automated performance dashboards in Looker Studio integrating GA4, YouTube Studio, and Meta Ads data — reduced manual
reporting time by ~60% and enabled weekly data-driven decisions for leadership.
• Briefed creative teams on performance-led hooks, formats, and audience-tested concepts; managed content calendars aligned to platform
algorithm trends and campaign timelines.
• Led OTT and brand partnerships including Netflix India collaborations — managed monetisation reporting and post-campaign analytics
end-to-end.

• Ran data-led paid campaigns for app download and Rekhta Books launches; used A/B testing and post-campaign analytics to lower
acquisition costs and improve conversion rates quarter-on-quarter.
• Built and maintained weekly performance reports covering engagement rate, reach, follower growth, and app traffic in GA4 and Looker
Studio — delivered to editorial and leadership teams to guide content and product decisions.
• Collaborated cross-functionally with editorial, design, and product teams to align campaign output with audience data, algorithm trends, and
seasonal marketing priorities.

• Executed Meta Ads Manager campaigns with audience segmentation strategies targeting app installs and in-app conversions — tracked
CTR, ROAS, cost-per-install, and conversion metrics during Diwali peak season.
• Supported creative testing frameworks identifying top-performing hooks, formats, and audience segments; connected paid acquisition data
to downstream purchase behaviour via Shopify reporting.