Automotive Aftersales Manager
Naghi Motors
Total years of experience :32 years, 9 Months
Managing eight service centers in Central Region.
Managed Aftersales operations that produced SAR 300 million annually
Achieved a 30% growth in both spare parts and labor sales revenue.
Increased warranty and service packages penetration from 55% to 88%, achieving 107% of plan.
Setup the new brand BMW i aftersales in the three main branches
Recruit the required man power and their training requirement.
Review and develop aftersales Policies, Procedures, standards and corporate identity
Work cross-departmentally to manage CRM projects leading to increase from83% to 95% over 2 years.
Reached the first position in Rolls Royce peer, managed to increase Revenue by 48% YTY.
Over Achieved the Rolls Royce purchases target to 128% YTY and over 4 years 312%
Set the aftersales budget for the 7 branches and achieved it.
Monitor warranty and campaign achievement.
Lead regular reviews and updates of the Aftersales Retailer Standards, including Corporate Identity manuals and operational departments.
Launched Audatex, and continued to increase body shop revenue.
Increased the number of productive staff from 116 to 183
Launched a competitive incentive scheme that increased staff loyalty and efficiency to 97%
Work cross-departmentally to manage and regularly review the CRM projects and follow-up on agreed action plans Increased CSI from 74.2 to 83.6
Owner of Kerridge/Autoline configured and implemented in the aftersales.
Launched the MINI Reception and MINI Service Advisor
Doubled body shop revenue 2010 to 2012
Implemented he JLR bodyshop process and implementation
Increased customer retention to 79% up to 6 years old customers
Prepared the accessories configurator to reduce communication errors and efforts
Goodwill and warranty claims control leading to drop in company expenses by 48% on Goodwill
Insuring QMA rules are implemented & Keeping Company image and BMW standards. Passed QMA 92%
Launched reception at the car and reception audit system increased labor and spare parts sales revenue by 12 %
Upgraded CPS to APAS booking system in three regions, Increasing its utilization from 0.5% up to 70%
Launching Marketing Campaigns and tight control on warranty, service packages procedures and APAS utilization increased throughput by 8 % and retention to 79% for 6 years old cars
By close monitoring of booking system, workshop filling rate Increased and booking lead time reduced to 3 working days
Launched the Automall fast lane service, increased its budget by 300% by third year.
Increased throughputs in Automall from12 to 32 cars a day and from 23 cars a day to 75 in Heraa, Jeddah
Reduced the usage of rental car to zero by utilizing loaner cars
Launched Grading system
Started as a workshop Manager then Reception Manager finally CRM for the last 2 years
Increasing the Utilization of CPS from 31% up to 79% by educating staff and customers
Constant follow up on Work in progress reduced the number of job cards pending by 73%
Handling customer complaints by meeting comeback customers and finalizing their concerns
Controlling Courtesy Cars, loaner cars and Drivers
Passing 1st QMA Audit with 88% achievement & Passing 2nd QMA Audit with 100% achievement
Created the comeback evaluation report to analyze the reasons of comeback for both product and personal
Created the Job Card Audit Report for reception manager to evaluate reception staff.
Increasing sold hours by 20% & Workshop utilization by 15%
- Maintain minimum level of stock with stock turn of 3.7
Opel had added the oil breather mesh based on our recommendation due to engine stalling
Managed to get Jurid brand exclusivity
Increasing Workshop utilization by 25% to reach 80%
initiate and implemented customer satisfaction program “in house calling”
Setting up workshop teams to increase quality, efficiency while introducing an up to date workshop loading and control system
Reduced the comeback rate from 14% down to 5%.
Provided Training for sales and aftersales
Assuring Application of BMW Quality standards and procedures
Follow up the Fleet of the Army Vehicles including high security Cars and training
Warranty Submission and follow up with zero rejections.
Troubleshooting and solving problem cars
Insuring Technical standard are met and the correct Special tools are used
Increased fleet customers loyalty. Being the reason to increase fleet sales by 137 cars
Increased workshop utilization to 82%
Started as a Technician, then Workshop Manager in 1994
Follow up the Fleet of the Army Vehicles including high security Cars
insure maximum man power utilization & Increase team overall performance
Training all service staff
BMW had modified the Drainage next to DME based on our EWS reports
Implemented proper time analysis system in the workshops
Complete assessment of all branch facilities and recommending upgrade requirements when shifted to new facility
Made staff aware of brand values and how to up hold them.
Reduced the comeback rate to almost zero
All mechanical and electrical tasks
Diagnostics using Sun tester, Modics
Utilizing the flow charts and ETM’s
Training rest of Technicians how to read ETM’s and troubleshooting
Studied Mechanical Engineering, Trains, Vehicles, Electrical and internal combustion engines.