North West Africa Digital Manager
Eli Lilly and Company
Total years of experience :11 years, 3 Months
Regional Digital Manager for North West Africa region (Algeria, Morocco and Tunisia).
In charge of Digital within the Algerian affiliate
(Ranked n°1 in value in the Pharmaceutical industry in Algeria)
- Closed Loop Marketing optimization (+250 reps)
- Multichannel Marketing Integration
- Digital Projects Management
In charge of all the Digital Marketing projects of Novo Nordisk in Algeria, BAAF (Business Area AFrica, International Operations).
- Digital cross-department taskforces management of eDetailing, websites, and mobile apps.
- Coordination and close collaboration with internal and external stakeholders, and regular feedback to HQ.
- Training of relevant internal stakeholders & users of the initiated innovations.
- In charge of managing the day-to-day collaboration with external agencies (Digital & Event Management) for the Digitalization of current activities.
- In charge of implementing Digital tactical recommendations in the Mix Marketing of the Diabetes Product Management team.
Assisting the Digital Consulting Director in a leading French
Media Agency (a GroupM company / WPP).
In charge of formulating Digital recommendations, monitoring
campaigns, and Digital coordination of SEM, Display and Social
Media for some of the main agency clients
A five-month "innovation-challenge" to create innovation
concepts around reinventing the “family friendly” food offer