Digital Marketing Specialist / Corporate & Business Development Department
Transmed
مجموع سنوات الخبرة :0 years, 10 أشهر
• Implemented and managed relative content across various platforms (social media, websites) for Transmed, Transmed Foodservice, YES, Halabi, Playmed, Glitter, and Bestway.
• Spearheaded Bestway's direct-to-consumer Instagram campaign, including influencer marketing, and Competitions.
• Served as the primary liaison between website developers, delivery services, Toters and internal teams for campaign execution.
• Managed paid media accounts on Meta platforms, primarily for Bestway, Playmed, and Glitter.
• Developed data-driven content strategies focused on inbound marketing to gain a competitive edge.
• Collaborated with agencies and marketing teams to execute and track campaigns, ensuring seamless workflow.
• Managed YES winners from Elie Merhej's "The Road Show" that was part of the 360 campaign.
• Comprehensively measured and reported digital marketing campaign performance across social media, websites, and special projects, driving goal achievement.
• Evaluated end-to-end consumer experience across various channels and touchpoints, identifying successes and opportunities for improvement.
methodological development, and coordinated data collection efforts.
• Extracted, organized, and cleaned data from primary (surveys, interviews, focus groups) and secondary sources (market reports, databases) for insightful analysis.
• Leveraged statistical methods and data visualization tools to unveil key trends, patterns, and meaningful insights from complex data sets.
• Evaluated market size, growth potential, and competitive landscape assessed the regulatory environment and key drivers of change while identifying emerging trends and potential threats/opportunities within the industry.
• Analyzed consumer preferences, attitudes, and buying habits, segmented target audiences based on relevant demographics and psychographics, and identified factors influencing consumer decision-making.
• Crafted clear, concise, and visually appealing reports, summarizing key findings and recommendations, while tailoring them to specific audience needs and objectives.
• Delivered impactful presentations on research findings to various stakeholders, effectively communicating complex data clearly and understandably, and actively engaging with questions and concerns.