Senior Art Director
Media World
Total years of experience :18 years, 9 Months
Successfully executed multi million dollar advertising campaigns bringing creative ideas to life.
Lead and direct creative teams to advance brand identity, strategy implementation and design solutions.
Develop and maintain graphical standards, templates, and resources in sync with design trends and project vision.
Design Senior VP level video presentations aligning creative concepts and aesthetics across projects.
De ne control beaters and consistently enhance creative quality for existing packages in varied lines of business.
Championed creative direction of key accounts including Emaar, Sharjah Free Zone, Rolls Royce, AUDI and Singtel, etc.
Delivered multi-disciplinary leadership; served as primary contact to clients, art directors, and graphic designers. Conceptualized distinct design concepts; led customer-centric photo art direction and prepared preliminary sketches. Coordinated and directed all photo shoots; simultaneously oversaw multiple studios, scouted locations, booked models and styled sets.
Ensured awless execution for campaigns to meet client’s brand standards; managed vendor relationships and approved press checks.
Provided art direction to a team of graphic designers; coordinated and delivered project work ow from concept to delivery. Developed powerful brand communication materials for online and of ine mediums, micro sites, online visual experiences, photography and other collateral materials.
Aligned business needs with unique creative strategies; prioritized required standards for various types of projects to exceed expectations.
Led ideation to build visual identities, graphic interfaces for web and multimedia presentations and various prints. Produced captivating brochures and compelling advertising campaigns to ensure that all interactions were on-brand. Participated in press checks, photo shoots and client management meetings to secure persuasive creative deliverables.
Directed production of engaging collateral marketing materials, including over-sized POP materials, for upbeat visual assets.
graduated in 1996 with a bachelor's Degree Of Arts, from the Lebanese international University