Samrat Mukherjee

• Lead account-based marketing strategies for the Nordics region.
• Collaborate with sales and pre-sales to develop tailored sales enablement assets for pipeline generation.
• Coordinate with content, digital, and creative teams to deliver personalized campaigns across channels.
• Coordinated client visits, led video content creation initiatives, and collaborated with analyst relations firms to enhance brand visibility and stakeholder engagement.
• Define ABM success metrics; manage timelines, quality, resources, and budgets effectively.
• Provide team leadership and communication across internal and external stakeholders.

• Lead the development of website content, blogs, marketing collaterals, and social media initiatives to position the brand among target audiences effectively.
• Development and support for sales enablement collaterals such as case studies, product guides and slide decks.
• Partner with Digital Marketing/Web Content team to ensure all product information is up-to-date and optimized against the communications plan and overall brand strategy.
• Create a pipeline for client testimonials and client referrals either by Video, Audio or Text medium.
• Creation, design, and content of corporate Emailers/Newsletters/Greetings.

• Planned and executed multi-channel marketing campaigns to retain and nurture Adobe’s Experience Cloud customers in North America.
• Plan, Launch and Run emails, webinars, customer guides, infographics, and event campaigns.
• Managed Adobe’s Customer communications portfolio, which included sending monthly newsletters and critical product announcements to customers.

• Managed a thought leadership event in North America named ‘Leaders&Learners’ - targeting the top 1% of Adobe customers & scaled the number of events by 200%.
• This event was executed across 16 cities in North America within a budget of $150, 000.
• I also collaborated with various cross-functional teams like product marketing, consultants, account managers, design, content and the marketing automation team to manage retention campaigns to meet business objectives.

• I was part of IBM’s SAP and Oracle implementation services team for North America.
• I managed all IBM’s campaign management tools including UNICA to facilitate execution of demand generation marketing campaigns.
• I maintained the budget tracker, marketing calendar, and the project plan for all marketing campaigns.

• Generated marketing-qualified leads through direct marketing strategies and supported social media campaigns to drive new business acquisition.