Senior Marketing Manager
Alshiaka
Total des années d'expérience :18 years, 6 Mois
• Develop strategies and tactics to get the word out about alShiaka and drive qualified traffic to our stores.
• Deploy successful marketing campaigns implement it from ideation to execution.
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
• Produce valuable and engaging content for alShiaka website and blog that attracts and converts our target groups.
• Prepare and monitor the marketing budget on a quarterly and annual basis.
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Analyze consumer behavior and adjust advertising campaigns accordingly.
• Devising strategies to drive online traffic to the website & App.
• Tracking conversion rates and making improvements to the website & App.
• Developing and managing digital marketing campaigns.
• Utilizing a range of techniques including SEM, SEO, and PPC.
• Overseeing the social media strategy.
• Managing online brand and campaigns to raise brand awareness.
• Responsibility for planning and budgetary control of all digital marketing
• Evaluating customer research, market conditions, and competitor data.
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Coordinating marketing campaigns with sales activities.
• Overall responsibility for brand management and corporate identity
Generate, direct and coordinate communication strategy campaigns in mass and interactive media as well as direct marketing programs which allow the gathering. Maintenance and updating of the visitor database lead the variable program material.
Organize community support programs to bring the concept closer to children of lesser means and different capacities to the end of maximizing the company value. Direct the marketing strategy and investigation programs and insure KidZania presence in the adequate media.
Designing and generating weekly and monthly statistical forecast reports.
Continuously improving forecasting techniques, method, and approach.
Relating and measuring the impact of forecast accuracy.
Evolving and maintaining documentation and standard operating procedures for demand planning processes and systems.
Conduct current and future forecasting analysis, insuring forecasting processes and methods are followed.
Assemble and analyze all data pertinent to creating the sales forecast (historical sales, market trends, seasonality, promotions).
Establish and utilize best methods (statistical models and software tools) in creating forecasts and respective inventory targets.
Make recommended adjustments to forecast and inventory targets based on changes in demand and market trends.
Lead forecast and inventory planning meetings with Marketing Managers, reviewing recommended sales forecasts and inventory goals (emphasis on brand transitions, new product introduction, and promotions).
Prepare, report, and communicate forecast to management (forecast accuracy, Sales vs. Budget).
Monitor SKU levels and recommend SKU rationalization initiatives in the future.
Proactively facilitating, re-engineering, best practices & consensus between functional experts (Demand Planning, Inventory Planning, Purchasing, Sales & Marketing, Operations, Finance, and IT).
Resolve customer complaints regarding sales and service, monitor customer preferences to determine focus of sales efforts. Direct and coordinate activities involving sales of manufactured products and determine price schedules and discount rates.
Review operational records and reports to project sales and determine profitability.
Direct, coordinate and review activities in sales and service accounting and recordkeeping, and in receiving and shipping operations.
Prepare budgets and approve budget expenditures and represent company at trade association meetings to promote products.
Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities to develop and control sales and service programs.
Assess marketing potential of new and existing market, considering statistics and expenditures.
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Formulate, direct and coordinate marketing activities and policies to promote products and services.
Prepare sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Initiate market research studies and analyze their findings.
Design all aspects of marketing programs designated to specific product lines, monitor competition moves, product life cycles and market dynamics then recommend changes where needed. Growth targets are met as well as monitor all ATL & BTL activities relevant to the product line(s).
In 2004 - 2005,
•Handling Aluminum Foil for household & catering use (Sanita, Sanita Mandy, Club).
•Handling Aluminum Containers & Trays for catering use (DANA).
•Handling Cling film for household & institutional use (Sanita).
In 2006,
•Handling Disposable Plastic Bags (Freezer bags for household use, Garbage & Trash bags for household & institutional use) & Table Covers (Sanita, Club).
•Handling Printing Napkins for institutional use.
•In charge Aluminum Foil containers & Trays (DANA).
In 2007 - 2008,
•Handling Feminine Sanitary Towels (Fam & Private).
•Handling Paper Towels (Sanita Manashef).
•Handling Printing Napkins for institutional use.
Prepare worker time sheet, develope production process, increase the production by decrease the time and labours, plan and coordinate production procedures, direct production departments, regulate and coordinate functions of office, introduce efficient production line methods, initiate and direct procedures to increase company output.
Accommodate the pilgrims and supervision of their needs, facilitate their entry and exit from the center to the bus station.
Analysis data before incorporated in the program in order to facilitate back to the data for the researcher and read it to benefit from them .
Complete my university senior project which was about Ghee Market study and evaluation at savola edible oils company.