Social Media Manager
Seas & Deserts Group
Total des années d'expérience :16 years, 1 Mois
• Responsible for all Marketing activities of the Company
• Developing annual marketing plans
• Managing the Marketing Department Budget
• Specifying market requirements by conducting market research
• Responsible for developing a pricing strategy in order to help the company get the most profits while also ensuring the customer satisfaction program
• Analyzing and understanding specific customer segments and using knowledge to develop and implement marketing initiatives
• Providing senior management with the necessary information regarding problems and opportunities relating to the customer and marketing operational plan/initiatives
• Managing and directing the development and operation of the web site. Ensuring the site is up to date and consistent with the available services
• Acting to sustain and/or increase market share, and keeping abreast with new market trends
• Exhibiting effective training skills and providing job training and performance feedback to subordinates
• Encouraging the involvement of team members within the department’s affairs
• Acting to ensure the achievement of departmental objectives
• Initiated and managed all advertising, marketing and promotional campaigns
• Implemented a strategy across the company's social media platforms, including Blogger, Facebook, Twitter, Google+, Instagram, LinkedIn, Pinterest, Reddit, Vine and YouTube as well as developed and managed these social platforms on a daily basis
• Assessed and monitored media campaigns on social media channels - Twitter, Facebook, LinkedIn, and YouTube
• Interacted with social media community to maintain relationships
• Led follower acquisition and engagement strategy on social platforms
• Collaborated with the Client Services and Creative teams to ensure a cohesive synergy and tone across our brand to maximise online and offline results
• Developed rich and engaging social media content including writing blogs, articles, posts, tweets and status updates
• Enhanced customer experience through seamless user journey
• Provided progress reports on the performance of the social media platforms